Another Recommended Book: Trust Agents, by Chris Brogan and Julien Smith
Another Recommended Book: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith
Of the dozen or so books I’ve read on Internet-based communities (and their application for marketing), Trust Agents stands head-and-shoulders above the rest. Normally when I review a book, I take a page of notes, maybe two. In the smallest handwriting I can still read, I had more than half a page by the time I got to the end of Chapter 1! By the time I was done, I had four full pages.
A generation younger than me and a generation older than those who grew up with computers from the womb on, Brogan and Smith bring insights from Read the rest of this entry »
