Jeff Brown, founder of RideBuzz.org: a web-based organization to promote and facilitate ridesharing/carpooling, thus reducing carbon footprint and use of fossil fuels, easing traffic congestion, and saving its users money. Jeff talks about how and why he started this organization in the Pioneer Valley of Massachusetts, how it’s benefiting its users, and how others might replicate this idea elsewhere. Read the rest of this entry »
Links about the Gulf Spill:
BP’s behavior, if these sources quoted in NY Times are accurate, is probably criminal (via @gfriend, quoting @climateprogress): https://climateprogress.org/2010/05/03/bp-oil-spill-federal-permit-cut-costs/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+climateprogress%2FlCrX+%28Climate+Progress%29
If this is the plan that’s working, I’d hate to see the one that failed: (via @BusinessGreen) https://bit.ly/b2uW3g
RFK, Jr.: Gulf oil spill caused by anti-ethics culture of Bush’s “regulators” in collusion w/ BP, Halliburton: https://www.huffingtonpost.com/robert-f-kennedy-jr/sex-lies-and-oil-spills_b_564163.html
BP’s Louisiana oil disaster will have repercussions across numerous industries (Triple Pundit)–and WHY are we still talking about expanding offshore drilling? I think we should be looking at the safety of all the existing rigs, first: https://www.triplepundit.com/2010/05/economic-impact-deepwater-horizon-oil-spill-loui…siana/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TriplePundit+%28Triple+Pundit%29
The always-brilliant George Lakoff on how Obama could have used the BP disaster to create a unified multi-issue leadership/moral position #fbhttps://www.huffingtonpost.com/george-lakoff/obamas-missing-moral-narr_b_593528.html
Other Links:
My favorite energy futurist Amory Lovins’s TED talk on how to get the US OFF oil entirely, add 1 million jobs & lots of ROI #fb #li https://us.cnn.com/video/?/video/living/2010/01/04/ted.amory.lovins.ted #Green (I love his “Faroffistan”)
Go Green Cars: Videos: Hemp sports car by Lotus lighter, cheaper, stronger than steel. Research by Henry Ford, 1941! – https://tinyurl.com/2b946ez (via @GreenCelebrity)
Prevention Mag: Why you’re greener than you think/24 easy green steps https://bit.ly/bhmS2C
World Bank $12 million program to replace African kerosense lamps (polluting, nonrenewable, carbon spewing) w/ solar (via @whatgreeninvest) https://www.reuters.com/article/idUSTRE64H46220100518?feedType=RSS&feedName=GCA-GreenBusiness&utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+reuters%2FUSgreenbusines…sNews+%28News+%2F+US+%2F+Green+Business%29&utm_content=Twitter
Even a very conservative study finds that investments in climate change mediation and other Green measures are well-worth doing: https://greeneconomypost.com/conservative-study-climate-action-improves-economy-9723.htm
Alicia Polak, CEO of Khaya Cookies in South Africa. Former Wall Streeter who gave it up to provide jobs making organic cookies in the townships. Focus on economic development and job creation for women in marginalized communities, how a global company looks at sustainability/how to be Green when you’re in an import business, keeping costs down with partnerships, and organic health benefits.
When I spoke at the Go Green Expo in New York City a couple of months back, one of the companies exhibiting there was a wind-powered printing company from New Haven, offering attractive pricing, eco-oriented design templates, and of course, FSC-certified and/or recycled paper. I have actually seen their wind turbine when I take the bus from New York back home to Massachusetts; it’s visible along the coast, just as my bus turns up I-91.
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Free: The Future of a Radical Price, by Chris Anderson (Hyperion, 2009)
Reviewed by Shel Horowitz
The influential author of The Long Tail has once again broken new ground. He argues persuasively that the price of anything that can be digitized, and the price of even many things that are based in physical space inexorably gravitates toward zero–and then, even though it might be counterintuitive, demonstrates a seemingly infinite number of ways to monetize your free offerings.
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The best Clean & Green links for April:
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In advertising, you pay for every inch of space, every word, or every second of time. So how, in this very limited canvas, can you get your money’s worth? Here are two easy strategies you’ll really want to implement whenever you’re paying for an ad, and you probably want to include even on marketing pieces other than ads (such as press releases and brochures)—because they could increase your return by orders of magnitude, without significantly increasing your costs. Read the rest of this entry »
I love it when a single offering addresses multiple social and environmental issues, providing benefits on several levels. And increasingly, I’m finding quite a number of them. One that has intrigued me since I first learned of it about a year ago is Mr. Ellie Pooh.
How’s this for capturing a whole bunch of birds with one photograph (my nonviolent spin on the old “killing two birds” proverb 🙂 ):
Mark Joyner is well-known as an Internet marketing pioneer and multiple best-selling author of such books as The Great Formula (which includes an essay by me), Simpleology, and Integration Marketing. What’s less known is his strong commitment to making the world better. In this exclusive interview, Shel got him to open up and discuss that hidden but very important side of his marketing career.
