Recommended Book, 5/10: Free: The Future of a Radical Price
Free: The Future of a Radical Price, by Chris Anderson (Hyperion, 2009)
Reviewed by Shel Horowitz
The influential author of The Long Tail has once again broken new ground. He argues persuasively that the price of anything that can be digitized, and the price of even many things that are based in physical space inexorably gravitates toward zero–and then, even though it might be counterintuitive, demonstrates a seemingly infinite number of ways to monetize your free offerings.
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