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Clean and Green Club, June 2025

8 Jun, 2025 1 Comment

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Going Beyond Sustainabiilty with Shel Horowitz

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Shel Horowitz’s Clean and Green Marketing Tip: June 2025

Do you need to pay or get paid from people in other countries? I’ve been using Wise for about a year and a half. It’s easy, quick, and so far has been completely reliable. They are offering a no-fee introductory special if you use this link and don’t spend more than $600 in the transaction. DISCLOSURE: I will receive a credit if you sign up through me—but I would not recommend them if I were dissatisfied.

How We Can Harness More of Our Own Brain Power to Get Better Results From Other Humans and From Machines

Photo Credit: Google DeepMind via Pexels

We’ve all heard that most of us humans only use a tiny fraction of our brain power. The figure of 10% is often bandied about. While typically, we use quite a bit more than 10%, we also use nowhere near 100%. But of course, our brains are often busy making sense of information supplied by outside factors: people, other living things, new environments, things we’ve read, watched, or listened to—and, especially in the last few years, artificial intelligence.

So here’s a big insight: when we can harness information from those outside stimuli more effectively, we boost our own processing and our understanding of the world.
This insight came to me while reading a fascinating article (don’t be put off by its awkward title) by Christopher S. Penn, “How to Use Generative AI to Pivot Your Career.” Penn is a master of extracting far more utility out of AI tools such as Chat GPT and Claude than most of us have done. His secret? Using extremely carefully crafted and very involved search queries.

I’ll give an example in a moment.

But first, let’s think about something simpler: search engines. Many people have discovered over the years that the more specific the query, the more useful the results. So if you try a search query of only one or two words, you’re likely to get a lot of useless results and have to sift through to find the good ones. But a longer query will often take you right to your goal.

Say, for instance, you’re walking the neighborhoods of a city you don’t know well and you want to relax with a cup of organic coffee. If you just search Ecosia, Google, Bing, etc. for “organic coffee,” you’ll get dozens of listings showing where to buy beans online. You might see some nearby cafes listed but they won’t be easy to find in the clutter, including cafes on the other side of the country. But change the query to “organic coffee near me eat-in,” and you’ll probably see several good choices directly after the sponsored results.

It may be useful to think of AI tools as supercharged search engines that may or may not tell the truth. Because they are more complex, their instruction sets benefit from being more complex. Thus, the first of several AI prompts Penn uses to get his desired result is 400 words long. You can get to it easily by doing a command-F (Mac)/control-F (PC) on the article for “You are a world-renowned psychologist.”

Let’s look more specifically at this prompt, in the order these appear:

“You are a world-renowned psychologist, a leading expert in personality science.” He gives the tool an instruction to treat itself as a knowledgeable expert—a great, easy hack to up the quality of results.
“Your primary function is to analyze textual input and produce a comprehensive Big 5 Personality Analysis.” Further refining the expertise and presetting the AI to deliver an analysis of the five traits his model uses.
“Your analysis must be objective, precise, detailed, and strictly based on the content of the provided text.” The machine is not allowed to bring in outside sources, only the documents that Penn provides. (He explains why he’s using these particular inputs.)
“Assign a numerical score on a scale of 0 to 100, where 0 indicates a very low presence of the trait and 100 indicates a very high presence of the trait as inferred from the text.” Penn is creating an objective measurement system and eliminating any ambiguity about which way the numbers run.
“[P]rovide a thorough analysis explaining your reasoning for that score. This explanation must:
Be precise, objective, and detailed.
Cite specific examples, phrases, themes, or linguistic cues from the provided text as evidence to support your assessment.” The machine must not only justify its assignment of the numerical score, but also cite its sources.
“Base your analysis solely on the textual evidence provided. Do not make assumptions or introduce external information about the author or context unless it is explicitly present in the text.” With different words, repeating the need to rely only on the documents it was specifically fed for this task.
“Every claim or score attribution must be linked back to elements within the text.” Again, creating barriers against the tool making stuff up.
“At the beginning and end of your entire analysis, you MUST include the following disclaimer:
‘This personality analysis is generated by an AI and is based solely on the provided text. It is intended for informational and reflective purposes only and should not be considered a substitute for professional psychological assessment or diagnosis.’” This serves two functions: reminding the researcher that the machine is not infallible, and protecting against legal liability if someone does something stupid and blames the analysis.
“You will receive a block of text for analysis.
Begin analysis upon receiving the text.” The researcher has delineated both the scope and the timeframe.

This is a lot to do for simple requests but makes perfect sense for Penn’s complex stated goal of using documents such as his LinkedIn profile to conduct a personality audit. And he openly states that he has generously allowed his material to be used as a template. So if you have a different sort of probe, you just need to create similar questions and plug them in.

AI’s greatest strength may be in doing this kind of research at timeframes no human can approach. I personally wouldn’t have AI write anything I were delivering to a client or publisher. But I could definitely think of research situations where it could save many hours. How have you used AI tools to increase your productivity, your understanding, and ultimately, your brain power?

Ted Nugent Is Wrong on the Facts

Discover why Chicken Soup’s Jack Canfield, futurist Seth Godin, and many others recommend Shel’s 10th book, Guerrilla Marketing to Heal the World (and download a free sampler). Autographed and inscribed copies available.

View highlights from (and listen to) more than 30 podcasts ranging from 5 minutes to a full hour. Click here to see descriptions and replay links.

Routledge Handbook of Food as a Commons

Routledge Handbook of Food as a Commons

Jose Luis Vivero-Pol, Tomaso Ferrando, Olivier De Schutter, Ugo Mattei, editors (Routledge, 2019)

Food is usually considered either a market-based commodity or a government-supplied necessity. The authors describe a third option: food as a resource collectively governed by producers and consumers, perpetuating age-old traditions and cultures while adapting to modern times with a need to manage resources for sustainability. They combine a holistic, global analysis with an openly communitarian, anti-capitalist, anti-mega-agribiz bias that may disturb some readers—but even if you’re totally pro-capitalist, they show alternative models of functioning within established markets. It’s also intersectional (examining the sometimes-conflicting needs of human rights, poverty eradication, and regenerative agricultural practices) and examines both historical and contemporary perspectives, going back to the enclosure acts that removed land from the commons hundreds of years ago—and recognizing that eating is not only a nutritional act, but also a way of preserving culture and building community at the same time.

This important resource isn’t a traditional anthology (where each chapter is disembodied), but a true collaboration; the authors consistently refer to each other’s chapters. I found that very refreshing. I’d even call it an act of love.

The book is also a major research work, with hundreds of notes and references (mercifully separated out at the end of each chapter). It draws case studies from around the world (among them Canada, Cuba, Hungary, South Africa, the UK, and the US), some in considerable depth and others in brief overviews.

A few among many points (noting the first time each shows up in my notes, as many show up several times throughout the book), including some that I agree with and some I have concerns about:

Food solutions can help solve many other planetary crises (p. 16)
Commodification both raises prices and erodes community values (p. 26)
Food scarcity is artificial; much is wasted and/or poorly distributed (p. 33)
Commoning can reinvent food systems (p. 43)
Current approaches to charity food distribution and food waste are unacceptable because they stigmatize poor people and inflict low-quality, often culturally inappropriate food on folks who see no other choice (pp. 48-49); both charity and agriculture must also be designed to pay workers fairly (p. 124) and not to silence poor people or acquiesce to oppression (p. 128)
Local governments can have a major impact; several cities have signed the Milan Urban Food Policy Act to create a sustainable and just urban food system (p. 78); good local governance can make charity unnecessary (p. 122) or place restrictions on or eliminate subsidies to large multinational food businesses (p. 125)
Treating food as a public good means addressing freeloaders and hoarders, as well as corporations that privatize profit but socialize costs (p. 88); that’s more likely if it’s organized as a commons (p. 96)
To understand poverty, study the rich and the industrializers (pp. 142-143)
Traditional culture is not a cure-all; issues like gender equality (p. 151), resource depletion, low productivity, and encroachment by corporate junk food, high-meat diets, etc. need to be addressed
Successful commons are typically self-governed and solve conflicts through resource-management rules that address four components: the resource, community, rules that govern access, and the value the resource creates (pp. 174-175); they don’t have to be homogeneous (p. 198)
Big Ag’s privatizing of resources through patenting, enclosures, and other methods can be thought of as a theft of traditional agricultural knowledge (p. 176), often drawing on traditional methods and seeds but sequestering that knowledge and those resources (p. 218, p. 221); its emphasis on developing pesticide-resistant plants is an attack on the environment and public health (p. 192)

Since my review is already long, I’ll skip my notes on the second half of the book, many of which deal with country/region-specific practices.

One big criticism: This topic was so fascinating that I took ten pages of notes. BUT I also put up with a very un-reader-friendly writing style (mired in dense academese) and spent five months reading just a few pages at a time to get all the way through it. I would love to see more academics write for ordinary human beings with the goals of readability and content absorption.

Connect with Shel

Turn Your Sustainability/CSR Report Into Powerful Marketing! http://goingbeyondsustainability.com/turn-that-nobody-reads-it-csr-report-into-a-marketing-win/

About Shel

Speaker, author, and consultant Shel Horowitz of GoingBeyondSustainabiity.com helps businesses find the sweet spot at the intersections of profitability with environmental and social good — creating and marketing profitable products and services that make a direct difference on problems like hunger, poverty, war, and catastrophic climate change. His 10th book is Guerrilla Marketing to Heal the World.

If you’re not already a subscriber, please visit http://goingbeyondsustainability.com and scroll to the very bottom left corner. You’ll find lots of interesting information on your way to the subscription form, too.

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The Clean and Green Club, June 2023

12 Jun, 2023 No Comment

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Shel Horowitz’s Clean and Green Marketing Tip: June 2023

Will Your Packaging Make the SECOND Sale?

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Smart business owners recognize that present and previous customers (clients, patients, students, etc.) are gold. Studies say it costs anywhere from five to ten times as much to bring in a new cold prospect as to bring back an old one. So when you succeed in bringing that person back, you’ve cut your marketing cost by up to 90 percent—and increased your profit by the amount you didn’t need to spend on marketing. And when that person tells a friend, your customer acquisition cost is a very happy zero.
Last month, we discussed some tips to design your packaging so it helps prospects select you. Can that packaging also turn the one-time buyer into a repeater, and maybe even an unpaid ambassador for your brand?

Yes, you can! The same kinds of talking points that got them to take your product off the shelf or click the buy button the first time (see the list in the May newsletter) can also reinforce your brand’s relationship with them. And it works even better if you can make them feel special and honored because they’ve already purchased from you.
How do you make a customer feel special while reading a box printed in a run of thousands? Here’s one idea: use messaging in parts of the package that you can’t see until you open it. In the picture, you see a mild example: the inside flap from a box of Celestial Seasoning Bengal Spice herbal tea. I happen to love that tea blend, so I saw this because I bought the product.

But Celestial missed a chance to go much deeper to engage its customers. Why not use part of that inside space to create a VIP program or customers club? Give them reasons to join in community for a higher good? Provide them with even more ways to engage others and bring them into the fold?

Here’s how another premium natural-foods company, Equal Exchange, grabbed this ball and ran with it. The outside wrapper offers some hints: “Grown by small farmer co-ops” on both the front and (in small letters above the barcode) back panels; organic, worker-owner, and kosher/pareve certification seals—and a relatively large “Join Us in Changing the Food System” slug with a picture of one of their farmers, a description in very small type with not one but two emotional outreaches: it begins “With your support” and concludes with “puts power back in the hands of small farmers, workers and chocolate lovers (like you).” Most importantly, the “Join Us” banner ends in an arrow directing readers to the inside of the label. That in itself is a subliminal call to buy—because the only way to see what’s on the inside is to buy and open the bar.

Once opened, the entire inside is a well-designed, informative magazine-style page. It starts with a call-to-action banner with three small graphics declaring a partnership of the small co-ops, the company, and its customers. The three paragraphs under the banner layout their philosophy and history, describe the challenge of doing this work amid climate change and greedy multinationals, and then another call to action with both a URL and a phone number to get involved. Then, wrapped around drawings of the cacao plant and a photo of the product, a puff paragraph about co-ops and a description of the sources, followed by another photo of the same farmer and a description of his coop.

I’d only change a few things if they’d been my client:

Tighten up some of the copy and make it more benefit-oriented (especially the part about the online community)
Add more reasons to click through (maybe a special offer like a newsletter with coupons)
Most importantly, I’d acknowledge the disability issue they’ve created by adding, in larger type, something like “Is the print here too small for you? Don’t worry—we’ve got your back (and your eyes). Visit [URL] to read it comfortably online. There’s not much room on a chocolate bar wrapper, but online, you can make the print as big as you like.” While I’m 66 and can read it easily, I’m aware that many people in their 40s and beyond have trouble reading small print.

So, if you sell stuff in a package, think about how you can grab the opportunity they missed. (And if you need someone to write those messages, talk to me (email or phone): https://goingbeyondsustainability.com/aboutshel/#contactus

View highlights from (and listen to) more than 30 podcasts ranging from 5 minutes to a full hour. Click here to see descriptions and replay links.

Leadership By Example by Frank Sonnenberg

Leadership By Example
by Frank Sonnenberg

I don’t usually review books that tell us what most of us already know—but I have a good reason to make an exception for Leadership By Example. This book can make a real difference in the life of someone who has not been raised to pay attention to ethics or character. It provides tons of guidance and easy checklists to determine if you’re living your best life, or betraying yourself and others. Plus, it’s designed to be easy to read and not overwhelming, with short chapters, lots of white space, bold all-capitals for chapter headings and subheads. It doesn’t surprise me that Stephen M.R. Covey, author of The Speed of Trust (one of my favorite business books), endorsed it. (Disclosure: he also wrote a wonderful Foreword to my 2010 book Guerrilla Marketing Goes Green.)
And while most of the advice is very familiar (and in harmony with how I’ve chosen to live), quite a few pieces stand out as more unique and thought-provoking. A few examples:

Others’ good fortune is NOT your misfortune (p. 8)—and others’ success doesn’t threaten yours (p. 97)
Every time you complete a task, evaluate the positives, negatives, and what you could have done differently (pp. 43-44); poor results provide great lessons (p. 89)
Short-term desires often interfere with long-term success (p. 80)
If you ignore small issues, you risk turning them into emergencies (pp. 152-153)
Rewrite your negative programming and self-messaging. Example: change “why them and not me?” to “if they can do it, so can I.” (p. 176)
Instead of asking kids what they want to be when they grow up, ask what they want to accomplish (p. 189) [I think this is also a great question to ask grownups, by the way]
“When writing the story of your life, don’t let anyone else hold the pen” (p. 200)

I’d love to see a movement to buy this book for people graduating high school, college, or MBA programs. And I sure wish someone had given a copy at the right moment to the 45^thth^th US president, whose life has been the exact opposite of how Sonnenberg would have us live ours.

Connect with Shel

Turn Your Sustainability/CSR Report Into Powerful Marketing! http://goingbeyondsustainability.com/turn-that-nobody-reads-it-csr-report-into-a-marketing-win/

About Shel

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The Clean and Green Club, May 2019

3 May, 2019 No Comment

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Shel Horowitz’s Clean and Green Marketing Tip, May 2019

This Month’s Tip: Turn the Question Upside-Down and Inside-Out

Here’s a technique many Practical Visionaries (such as the ones I profiled in the December 2017, March, May, and July 2018 issues) use to get planet-changing conversations going.
Faced with resistance—denial, hostility, or just “we’ve always done it this way”—they ask two simple questions, consciously or unconsciously:

What’s the best way to get from where we are to where we want to be?
What are the consequences if we take no action?

I call that second question “turning the question upside-down and inside-out.” And it’s a lever to create both personal and social change. Let’s look at an example of each:

PERSONAL CHANGE: When an older client says, “I’ll be too old” after a career coach suggests pursuing a goal that involves extensive training, the coach asks, “and how old will you be at that time—and how much closer to becoming the _____ you always wanted to be—if you DON’T get that training?”
SOCIETY-WIDE CHANGE: When opponents of the Green New Deal challenge advocates about how to pay the cost, business environmentalists and global strategic thinkers should ask several questions: “And how much will it cost us to rebuild entire cities or rehouse their population when climate change makes them uninhabitable? Cities at risk include Houston, New Orleans, Miami, New York, Boston, San Diego, and many others?” (Non-US residents, please substitute your own at-risk coastal cities.) “How will you replace the millions of acres of farmland that will go unproductive because of climate change, even as people are uprooted and face mass hunger?” And even “What if the climate deniers are right—and what if they’re wrong?”

Since those two links are a lot to read, I’ll keep it short this month.

New on the Blog

Friends & Colleagues Who Want to Help

I’m really excited about the Sustainability Now Telesummit, a no-charge online event June 1 – 7 featuring ~30 experts from around the globe! Organizer Mira Rubin interviewed me last year, and she’s great. I know she’ll have brought out the best in this batch of speakers too.

The content covers many topics, from off-grid housing and energy solutions to innovations in health and medicine. Speakers will be discussing sustainability from so many different angles:

~FOOD: From production to preparation
~ENERGY: Alternative & renewables
~HOUSING: Energy efficient & off-grid
~WATER: Purification & conservation
~WASTE: Zero waste living & recycling
~HEALTH: Self-care & medical breakthroughs
~ECONOMICS: Shifting the money paradigm
~CONSCIOUSNESS: Exploring new ways of being

You’ll discover tangible actions to restore our precious planet and reclaim our health. You’ll come away with a renewed sense of hope and tools to turn inspiration into ACTION. Come and learn. Get inspired. Be the change. REGISTER at https://shelhorowitz.com/go/sustainabilitynowsummit/

Hear & Meet Shel

I will be attending Book Expo in New York City, May 29-31. If you’ll be at the show, I’m happy to schedule a meeting. If you’re in NYC but not at Book Expo and want to meet, I might be able to make it work Wednesday evening, or over lunch Wednesday or Friday. Thursday evening I’ll be attending the Evolutionary Business Council dinner on the Upper West Side. Call me on my landline, 413-586-2388 (8 am to 10 pm US ET), or email shel AT greenandprofitable.com with the subject Meet at BEA. The sooner I hear from you, the more likely we’ll be able to connect.

View highlights from (and listen to) more than 30 podcasts ranging from 5 minutes to a full hour. Click here to see descriptions and replay links.

Discover why Chicken Soup’s Jack Canfield, futurist Seth Godin, and many others recommend Shel’s 10th book, Guerrilla Marketing to Heal the World (and download a free sampler). Autographed and inscribed copies available.

Turn Your Sustainability/CSR Report Into Powerful Marketing!

http://goingbeyondsustainability.com/turn-that-nobody-reads-it-csr-report-into-a-marketing-win/

Another Recommended Book: Overdeliver

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz (Hay House, April 2019)

Overdeliver has deep roots in the principles I’ve advocated for decades: sticking to your ethics, thinking and acting from abundance, building relationships without looking for “gimmies,” creating massive leverage from small actions, and matching offer to audience.

Brian is a leading expert on direct marketing. Together with publisher Marty Edelston, he built Boardroom/Bottom Line newsletters to the most successful mass-market paid-subscription-based newsletter franchise in the country. And he’s not even a copywriter or a list manager (though he hires the best out there).

He is, however, a gifted writer. The book is filled with great stories told well. And nice touches—a summary of key points at the end of each chapter, thorough index—create a positive reader experience. He even got Jay Abraham to not only write a forward, but personally guarantee readers’ satisfaction. How many writers come up with a book so worthwhile that a non-involved third party will guarantee the purchase?

One thing he points out over and over again is the hidden cost of not being authentic. Don’t be seduced by quick dollars into making an offer that’s not congruent with your audience. Even one offer that feels false or out of alignment can cause massive unsubscribes. Suddenly, the list you built up for years loses half its names and 80% of its value.

For decades, Brian carefully tested, tracked and ANALYZED the results, segmented his lists, rinsed and repeated. He can even tell you the relative profitability of offers that brought high initial purchases but little repeat business, versus mailings that converted slowly at first but had vastly better renewal rates—across specific lists those two mailings were sent to.

With this data and an almost religious belief in lifetime customer value, he knew he could spend even three times the initial sale on acquiring the right customers, because they’d more than make up the difference over the next several years. He learned whether a certain list would respond to upbeat or paranoid copy, what freebies and incentives worked with which types of buyers, whether those buyers paid off in the long run, and whether they came from a list of inquiries, free subscriptions, active buyers, or ex-buyers. Tracking this granularly is far more useful than tracking demographics, and then your own list becomes golden. He lays out his testing strategy on pp. 112-113, and also some magic questions every marketer should ask, especially in Chapter 6. And he acknowledges mistakes/painful lessons.

Using this knowledge, he encourages his clients to analyze their customer acquisition and payback costs and to be unafraid of spending to acquire long-term customers if the numbers work. He even advises them to become so niched that they become “a category of one”: the only choice. But that doesn’t mean isolating yourself. Find people who will advise you, including telling you when you’re either too full of yourself or full of crappy ideas (pp. 215-216). That’s part of a relationship chapter that would be alone worth the price.

He also encourages marketers to respond to immediate changes. He removed affected zipcodes from a mailing following a hurricane, and then gave free list rental to disaster relief agencies. Related: provide superior service to win back ex-customers who become your best ambassadors. They came to you because they shared your vision and values, after all (p. 186).

Disclosure: Brian and I are friends, and I’m one of those several hundred people acknowledged (I don’t actually know why).

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About Shel
How can you profit by putting the VALUE in your VALUES? Shel Horowitz shows how to MONETIZE your organization’s commitment to fixing problems like hunger, poverty, war, and catastrophic climate change. Shel consults individually and in groups, gives presentations, and writes books and articles including Guerrilla Marketing to Heal the World (endorsed by Jack Canfield, Seth Godin and others).

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Recent Interviews & Guest Articles

7 Jun, 2017 2 Comments Be Legendary Blue Collar Proud Brand with Jenna Business Code Conscious Leadership Weekly Conscious Millionaire Forbes Founder's Corner Game Changers Go Green Radio Heartstock Radio Intrepid Now Jennings Wire Kindness Matters Summit Leverage Masters Mature Preneurs Talk Michihiro Yoshida Playboy podcast Positive Phil Profitability Revolution Profits and Prana rural business owner save the mountain Share2Seed Smart Hustle SocialpreneurTV Sustainability Now TEDx The Spotlight with Tony Dorso Upjourney Western Mass Business Show WHMP Writing to Create Social Change

Rather Read Than Listen? Here’s an Excellent Interview in Forbes

Kare Anderson interviewed me at length on Forbes.com. Learn…

How I got published repeatedly in a newspaper whose viewpoints were the opposite of mine—as a teenager
The deeper backstory of the amazing Save the Mountain campaign that rescued an endangered mountain the “experts” had given up on—and did it fast!
How big companies from GE to Unilever have turned sustainability consciousness and social entrepreneurship into profit centers
How to save 99% of the wasted water in this everyday household process
What designers can learn by studying the natural world—and how that creates hope for the planet

Listen to the Seven Best Interviews I’ve Ever Done

1. Stefanie LaHart

Stefanie LaHart interviewed Shel for her Wild Party podcast. They went deep into activism and yet still found plenty of space to discuss how businesses can thrive by building in environmental and social good. At the very end, Shel got to riff on the book he’s working on about being an effective and badass activist as an elder. He says, “I think it’s the best integration of the business and activist sides of any interview I’ve done.”

2:37 Stefanie reads Shel’s successful query to her and calls it the best query she’s ever gotten.

3:40 What our biggest problems have in common, and why that makes them solvable

4:23 What business brings to the table, and how they benefit

5:10 What caused Shel’s transformation at age 12 and turned him into an activist

6:09 What turned Stefanie, the host, into an activist

7:21 Every study showed that making the world better is a success recipe

8:51 d.Light case study: portable solar replaces toxic, flammable kerosene

11:53 The resource our descendants won’t forgive us for squandering (it’s not oil)

12:57 Shel’s career path and how it evolved

13:42 The birth of Save the Mountain and how that led to combining business profitability with social/environmental good

18:28 Story-behind-the-story: a different model for press releases

19:12 How Guerrilla Marketing is different from traditional marketing

21:03 The track record of scaling up green progress: lower costs, better products, less stress on the earth

22:54 Green and social justice at a time when the government hates what you do

23:13 So many cool green energy sources! But (23:26) nuclear is not one of them.

24:00 How Shel works directly with businesses to increase their environmental and social impact

25:09 A supergreen house built in 1984: what would our energy picture look like if that had become the norm? No wars for oil, for one thing.

26:50 Is this Stefanie’s secret to looking decades younger than her age?

28:11 How to create a regenerative economy that makes things better—and why it’s ok to make those changes gradually.

29:54 The surprisingly small number of ordinary people that can bring down a government

31:46 Rosa Parks’ unknown history as a trained and experienced activist

34:00 How consumers can exercise our power, with boycotts, buycotts, and other tools

35:39 Case study of a pioneering recycled paper company that went bankrupt and turned it around by highlighting their decades of environmental commitment

36:54 Why you need different messaging for four different types of customers for green products and services—from Deep Greens to Anti-Greens

39:36 How to help a non-green company become greener and begin marketing to greens without greenwashing

40:23 How Shel can refer people to providers who tackle the more technical aspects of going green—such as a consultant who reduces waste gets paid a percentage of what he saves the client

41:03 Why it’s not about balancing the environment and profitability, and how you can have both

41:22 Why mindsets matter: from safe energy to Save the Mountain

42:19 The importance of a sense of history to maintain movements that may take decades to achieve their goals—and an example of a movement that succeeded in days

45:08 Shel’s next project, on activism for elders

2. Elaine Starling of The Abundance Journey Interviews Shel About Amplifying Abundance with Social Impact

1. The Power of Abundance Thinking: Shel Horowitz unveils how businesses can simultaneously achieve greater abundance and higher profitability by aligning their goals with environmental and social good. Learn how to create an “abundance amplifier” that benefits not just your bottom line, but also the world.

2. Success Stories of Transformative Change: From the inspiring victory of the Save the Mountain campaign to innovative business practices at Interface and Unilever, discover real-life examples of how businesses and individuals have made significant positive impacts. Shel’s stories will show you that sustainable, regenerative business practices are not only possible but also highly rewarding.

3. Practical Steps to Get Started: Shel provides actionable insights on how to conduct a social good audit, identify synergistic opportunities within your business, and implement sustainable practices that lead to win-win-win outcomes. Whether you run a large corporation or a small pizza shop, you’ll find valuable tips to start making a difference today.

3. This Interview Breaks New Ground on Reimagining the World

I’ve begun to focus some good thinking and research on how the pandemic creates opportunities to skip “going back to normal” and instead remake the world we really want to see. I’m even looking for a publisher for an article I’d like to write, called Leveraging the Great Pivot: How COVID-19 Creates Opportunities for Racial Justice, Economic Advancement, and Environmental Healing.

As I began this research, podcast host Tony D’Urso invited me to return to his show–so I got my first chance to see how some of this sounds out loud. Keeping in mind that this is in the very early stages, and that we spent the first ten minutes sharing some background, I’d love to know your thoughts. You might even get a credit in my next book!

You can listen (and read the transcript) at https://tonydurso.com/crisis-opportunities-now-with-shel-horowitz/ –and Tony would be grateful if you gave a quick kudo at ratethispodcast.com/tony . And here’s my list of takeaways from the call:

Shel’s personal backstory as a writer, marketer, and activist (Timings: 00 through 8:20):

How activism got me into marketing AND journalism in my teens
My start in journalism: a right-wing high school alternative newspaper gave 15-year-old left-wing me a platform–and ran my articles with disclaimers!
My first paid writing assignments, at $3 per hour–and my unusual motivation to write those articles quickly
The humble beginnings of the business I’ve run for more than 39 years
Why forming a successful group to block a large mountainside housing development proposal opened the door to the work I’ve done for the last 20 years, integrating profitability with environmental and social good

Shel’s motivation for activism on multiple issues, especially clean energy (8:20 through 10:33, 15:06-17:35):

Why clean energy has a much brighter future than even 20 years ago
How the energy-hogging Empire State Building was converted into one of the greenest buildings around–and how those improvements generated 33% return on investment
The cow-poop-powered green heating system in my antique farmhouse (built in 1743)

How we pivoted in 2020, and how we can make those pivots bigger and more long lasting to create a better world (17:40-24:38):

The opportunity COVID created to remake the world differently–including the newly global reach of formerly local events
How I got connected to a 16-year-old green entrepreneur on the other side of the country, which would never have happened pre-pandemic
Chances to explore entirely new careers, because your old career may not exist anymore
How we’ve often faced huge social shifts (the 1918 pandemic, when no one had Zoom and few people had a phone in their house; transition from horse to engine power; the vast disruption of the Internet) and risen to the challenge

What it means to be environmentally and socially responsible AND profitable (29:23-39:54):

Successful examples from clothing company Patagonia to a company that builds a ladder out of poverty using inexpensive solar LED lanterns
Cost savings in going green, including a different approach to manufacturing (and the technology we already have that will eventually make that possible at scale)–and how that could revolutionize medicine and other areas
How even a pizza shop could make a meaningful difference–with a youth training program that offers four distinct types of benefits around job and entrepreneurial skills, healthy eating, life skills, and more profit to the shop owner
How a house in the Colorado snowbelt went net-zero-energy–in 1984–and paid for all the improvements out of energy savings
How mindset changes possibility, including a magnificent quote from Muhammad Ali (I built my TEDx talk around this quote)–and how to frame the narrative to find out what actually is possible
What I’ve learned by posting a daily public gratitude journal

“Opportunities, ideas, are under every rock and tree” (44:34-48:00):

If you generate ten ideas a day), find two each month to explore
Our power is in our resilience and our inventiveness
The benefits of the conscious choice I made to have a happy life

Shel’s 10th book, Guerrilla Marketing to Heal the World–and what my legacy might be (48:00-54:00):

How marketers benefit by finding an elastic market (like books)
Why Guerrillas should be quick and nimble
Marketing that leads to action–and action that makes the world better
The secret of turning customers into ambassadors
Why customer evangelism is one of the most profitable things a marketer can invest in–and how surprisingly easy it is to develop and harness that loyalty (easier for businesses with a higher purpose, by the way)

Tony’s summary of the call takeaways (54:00-57:12):

The necessity of getting good and getting fast
The power of a higher purpose: “sow good seeds and do good deeds”
When you see problems–brainstorming how things can work better–grab hold of your vision
Find ways you can pivot
Find 10 new ideas each day

4. Kymm Nelsen, host of Conscious Leadership Weekly: In just 51 minutes, we managed to cover:

My activist childhood beginning at age 3, including a 48-year boycott
The key mindset shift that I harnessed to build the movement that saved a mountain
Why problems like hunger, poverty war, and catastrophic climate change are actually solvable—and how to effectively motivate people to solve them
Three ways business can profit by solving those problems
How to avoid getting a stake pounded through the heart of your business after a customer service screw-up
How empowering your employees lowers your HR costs
Why lying about one thing can destroy all the hard-won goodwill you’ve built up in your business
The exciting new exponential-growth paradigm of “biological marketing”—and the engineering miracle of “biomimicry”
How to convince business people who think going green or running a conscious, social-change-focused business is “too hard”
A key mistake the green movement committed in the 1970s and 80s
The two simple changes I made that cut my paper use ~80 percent
The way one social enterprise addresses urban poverty, creates personal empowerment, and eliminates staffing shortages all at once
Why Ben & Jerry’s was able to carve out 40 percent market share in a market with hundreds of competitors
The surprising answer: what company sells more organic food than Whole Foods—and how you can use their marketing strategy to sell green and social change products to people who don’t even care about the issues
The almost net-zero-energy house built in the cold Colorado Rockies back in 1983—that doesn’t need a furnace, stays warm enough to grow bananas, and has a $5 monthly electric bill
How thinking about light bulbs differently could save some businesses up to $4 million
Finding and harnessing new product opportunities that never existed before: from a Frisbee-sized hydroelectric generator to small-space indoor apartment gardens

5. 6 Star Business with Aveline Clarke in Australia: Why Social Change DOESN’T Have to be a Sacrifice

Normally, I prepare my own summaries of podcast interviews, but this was mostly prepared by the show host. I’ve shortened it somewhat, and added a few of my own highlights in italic.

…We explore how to market differently to the different types of “green” consumers, ranging from deep greens who prioritize sustainability to non-greens who may not be as conscious of their environmental impact. Shel highlights companies… [that have] made substantial strides…

[B]rands such as Patagonia and Ben and Jerry’s have found success in promoting their environmentally-friendly products by catering to the deep green market. Shel also sheds light on companies like Cadbury and Hershey that were originally founded as social impact companies but have lost their way…

We delve into the intersection of doing the right thing and being a successful business, and how Shel’s own business has evolved over the years.

Shel’s expertise extends beyond marketing, and he provides actionable advice for businesses looking to integrate sustainability into their operations. He highlights the importance of addressing sustainability and regenerativity issues, as consumers increasingly choose products that make a positive impact…

Shel offers a free resource called “10 success and profitability secrets for businesses looking to do social and environmental good” on his website, https://GoingBeyondSustainability.com . He also offers affordable consultation services tailored to each business’s unique needs.

In addition to his wealth of knowledge, Shel shares his personal practices for finding joy and gratitude in life, such as his 1530-day gratitude journal and his passion for writing.

Here’s some highlights of our conversation…

- The power of individual consumers, social change movements, and ordinary people to effect change
- Changing the world is not a sacrifice if done with joy and gratitude
- Going beyond traditional limits of excellence to a spiritual 110 percent

Cross-pollinating: finding solutions for one industry by looking at other industries—or at nature

- Thinking of communities as organisms within a bioregion
- Seeing businesses as allies in positive change who can benefit by addressing the world’s big problems
- Giving advice to clients on marketing green and social change products and services

Kaizen (small improvements) versus Great Leaps

and much more…

Here are the links to listen to the episode:

Audio only with transcript: https://podcast.6star.business/1743080/13106695-profitable-sustainability-balancing-business-success-and-positive-impact-with-shell-horowitz/

Or video without transcript: https://www.youtube.com/watch?v=mibStVs0MiY

6. The Spotlight with Tony Durso (2017)

Two key events at ages 3 and 12 that spurred me to a life of activism—and how activism turned me into a lifelong marketer and writer at age 15
Learning to build a platform to reach people who don’t agree with you—as a teenager
How I approached Guerrilla Marketing founder Jay Levinson to do our first book together—showing him the win-win possibilities—how I landed the contract with Wiley to publish it, and the easy things I did to get on Jay’s good side for the rest of his life
Brief history of the Guerrilla Marketing movement and how it works for social change
How an attitude of invincibility led to actual victory in a major grassroots campaign
My process for staying ahead of trends—and what I see as the next big trend after green
How going green got GE a 1250% ROI, saved NYC $6.5 billion, and created a $15 billion/year revenue stream for Walmart
How to sell green or socially conscious products and services to three different types of consumer markets—and a specific example of how this plays out
What my mother-in-law told me that revealed one of those markets
Why market share doesn’t matter for many businesses—and how that understanding led to profitable cooperation with other businesses from solopreneurs to Fortune 50 companies including Apple, IBM, and FedEx
Why you should see green as a built-in, not an add-on, and how that will increase profit
How changing out lightbulbs could save some businesses $4 million per year—and how you can get my $9.95 ebook on saving energy AND money as well as some other gifts including a 15-minute consult from me, at no charge
How to frame massive problems like hunger, poverty, war, and catastrophic climate change as solvable—and how those solutions can create abundance for all by addressing multiple problems at once
The secret that let ordinary people like a seamstress, an electrician, and a housewife launch movements that changed the world—and how all of us can step from our ordinariness to create great impact

7. Covering some different ground was this interview with Jack Humphrey (and occasional help from Gina Gaudio-Graves) on Leverage Masters:

Why I am not daunted but INSPIRED by the “tough” challenges of getting business to meaningfully turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance
The surprising turnaround that graced the lives of people like John D. Rockefeller, Andrew Carnegie and Bill Gates (I could have named Warren Buffett as well)—and what that meant to the world
How to create a “possibility mindset”—in Jack’s words, changing “the insurmountable skyscraper” into something doable; thousands of companies have begun doing this
The power of being shocked into action
The surprise you can find on a rooftop eight floors above a South Bronx street—and how that affects not only the future of food but skill building and job creation for inner-city youth
The flip side of ASAP—you need both sides
How Ben & Jerry’s went viral long before social media, and won the ice cream wars
How to sell green products to a Hummer-driving climate denier
Why green is a lever to create deeper social change

More Interviews

The World According to Sam Marshall

Samantha “Sam” Marshall interviewed me on her Scotland-based podcast, The World According to Sam Marshall”—and when I listened to the recording, I found 21 take aways worth sharing with you in less than an hour:

https://youtube.com/watch?v=R6jxKNxp0Yg&si=ua5d_97wn2W98lqt

2:28 The one thing almost every war has in common that makes them solvable

3:10 A net-zero-energy luxury house…built in 1984

4:56 Super-green homes are more comfortable, better lit, and easier to breathe in

5:19 Solar lamps can fit in a pocket

5:58 Three key questions every business owner can benefit by answering

6:21 How replacing toxic kerosene lamps with time-payment solar ones creates a ladder out of poverty while eliminating health and safety risks

8:46 How the company that makes brownies for Ben &Jerry’s hires “unemployables” such as ex-prisoners and ex-mental patients, slashed its HR costs, created a super-loyal workforce that ended the revolving door—and now has a profitable sideline training other companies in their method

13:13 Some of the places I find happy news stories about all the brilliant things we humans are doing to improve the world

13:32 Why I don’t watch TV news, how that helps me center myself in an abundance mindset, and what kinds of inspiration I take from nature

18:18 How founding Save the Mountain, a citizen activist organization, not only succeeded—FAST—but got me into business profitability through environmental and social good

22:48 The surprising motivation for starting Save the Mountain…

24:31 …And how that victory translated into the business world

36:10 My next project: My 11th book, on how to be an effective activist at 60+, and how I’m attempting to guarantee an audience before approaching publishers

37:06 How two different centenarians used their 100th birthdays (three years apart) to celebrate activism, each in a unique way

39:02 Six-year-olds can be activists, too.

39:13 My isolated and very personal action for the environment, as a three-year-old

42:23 Why we should never underestimate the power of citizen activism

46:50 What his supporters really think of the current US president—and why I don’t hate him but what I feel instead

48:23 Resistance in the US that may not make international news

48:58 Why his election doesn’t mean he speaks for the majority

51:14 The new way of writing press releases that I invented—and the unintentionally funny comment I received about why they couldn’t be press releases

51:54 How to get half an hour of consulting from me, at no charge

Impossible Things Happen When You Do This One Thing
18-minute mini-presentation to the East Trade Winds networking group in Ontario: https://youtu.be/Z1hDu2_zrSI

My presentation starts at 35:05.

Treat the earth as a fiduciary and honor the Precautionary Principles
Create a virtuous circle by implementing the unique social and environmental good that supports your goals, strengths, and reputation
Nine ordinary people, Twelve people’s movements, and 5 technological revolutions (among many) that changed the world
How I started my own “impossible” movement and won the victory in just 13 months
Why higher purpose is good for business
Four paths from impossibility to success—and four doable social transformations
Six huge transformations that could have happened if builders adopted green technology 40 years ago
Messaging that’s appropriate for non-green consumers, and different messaging for the corporate bean counters
An easy way to conserve water
Six ways to reduce food waste
The power of win-win-win solutions from cheap solar lamps to multiple industries collaborating in a circular economy
16 movements that changed society, decade by decade from the 1950s
The power of win-win-win partnerships
The benefits of a freebie half-hour consultation with me

Sustainable Business Magazine

It starts with an overview of how I got into this work, lists four benefits of building sustainability into a company’s products and services, discusses two strategies companies can use to attract atention to the good they’re doing, discusses why sustaiability initiatives are still important even when the feeral government hates them (and how the market will punish those who abandon them because they want to appease the would-be dictator), and finishes with the exciting new direction I’ve started to embark on.

Green Profitability Consultant, Shel Horowitz

Janette Anderson

Janette Anderson interviewed me for a wonderful episode on how to be an activist at any age. Here are 22 highlights:

Why I’m looking for a charity partner before seeking a publisher for my book on activism for elders
Why I’m passionate about activism
The back story on how I got involved in social change at age 12
My mother as a role model with her civil rights activism
How multiple activist movements in the late 1960s and 70 changed the world
Current safe energy work that I think we can win
“I’m going to twist that around and say that I make my living as part of my activism.” … I got those clients because I am an activist”
Why my 1995 book about how to have fun cheaply (now available for no charge in PDF format) is social change in disguise
Save the Mountain and why our success mindset led to victory
Why I am upset but NOT depressed by the horrible things happening in our country—and one daily practice that helps me keep my sanity
How nonviolent social movements reach critical mass
Why intersectional movements and coalitions are so easy to organize these days
Activism at any age—and some accommodations older activists might want
How to find your unique lane in your activist work
How to harness your business skills in activism and how to write a fascinating press release
38:00-40:16 Why Maggie Kuhn founded the Gray Panthers, a hugely successful anti-agism group
One way to create an income as an activist
Yes, one person can make a BIG difference (several examples, going all the way back to the Book of Exodus)
How a trip to the bathroom changed the speech I was about to give
My rocky start in public speaking, at age 12 or 13
Interviewed dripping wet at a swim-in against nuclear power
Where to get support and mentorship for your activism, and how your most important legacy may not even start until you’re past the age when most people retire (with a famous example of an artist who began her career in her late 70s)

Robert Plank: Marketer of the Day podcast

1476: Guerrilla Marketing to Heal the World: Make Money While Making a Difference with Transformpreneur Shel Horowitz

1:13 Why this time is different for green/social impact businesses
2:21 One simple action any consumer of chocolate can do to better the world
3:23 The real savings of switching to LEDs
3:47 Looking at the hidden costs and benefits to do cost analysis
5:09 The business case in marketing to people at the very bottom of the pyramid
7:15 The tipping points that turned me into an activist at ages 12 and 13
8:39 How going green can be superprofitable, even for Walmart—which doubled the market for organics by going way beyond the Whole Foods customer profile
10:55 How I add value and make my income as a socially conscious business for clients like the developer of a cell-phone-sized solar lighting system
14:00 How saving a mountain led me to shift to social impact business as a success strategy
16:14 These ideas are becoming part of the business culture; they don’t need me to tell them that doing the right thing is a profit strategy, as they did in 2003. (But they might need me to figure out how.)
17:06 Why I love engineers
17:28 A Frisbee-sized hydropower solution that doesn’t dam the water and thus has near-zero environmental impact
18:17 A Net-Zero house built in 1984 that doesn’t need a furnace or A/C—in the snow country outside Aspen
19:41 What that would have meant if all house developers had modeled it
22:34 How to get started
25:33 How thinking laterally creates better marketing strategies and materials
26:47 How to harness the savings from “low-hanging fruit” changes to create capital and momentum to take the next steps
28:28 Community- and eco-centric alternatives to Amazon and Google
29:40 My favorite quote, from Muhammad Ali (I built my whole TEDx around it)

Movie Reviews and More Podcast

We didn’t talk about movies, but Brian Sebastian interviewed me about activism on his Movie Reviews and More podcast.

In just over 20 minutes, we discussed:

How activism in my teens turned me into a marketer (1:13)
How, in my 40s, starting the campaign that saved a mountain (1:30) led me back to the business world, with a new focus on profiting through environmental and social good (2:24)—and why, now, I’m swinging back to writing a how-to book for badass older activists (3:59)
How sometimes you find out what impact you had—but even when you don’t, you still have impact (6:10)
The lessons in humility I learned from Pete Seeger (8:34)
Who will inherit the Earth if we humans don’t get our act together (10:02)
Lessons I learned from my mom about confronting injustice even in your own family, and finding non-obvious ways to make a difference (10:12)—and from my dad about living your truth even when the world tells you differently (11:01)
How Trumpism may create opportunities for true progressive alternatives well beyond the centrism of mainstream Democrats—and how few people it can take to set deep change in motion (12:42)
How ordinary people have made big societal changes, over and over again—and why, more than ever before, we need to mobilize in opposition NOW (16:21)
The little thing I’ve done on Facebook for more than 2800 days in a row that empowers others and strengthens community (19:32)

Knack4Business

Bernie Franzgrote and Wayne Pratt did a deep-dive interview with me on their Knack4Business podcast. We covered a lot about green and social justice commitments as business success principles, why even the most NON-treehugger business I can think of has embraced sustainability, and even how social justice activists can find the first recorded instance of nonviolent resistance in the Old Testament Book of Exodus.

Highlights included:

A much deeper look at how the movement I started saved a mountain that the “experts” had already given up on
Why a company that might be the most bottom-line driven of any retailer embraced sustainability and took it way beyond what their competitors were doing in that arena
How companies big and small benefit from building environmental and social good into their products and services
How to leverage those environmental and social justice commitments to gain additional benefits (in such areas as marketing PR, and stakeholder/community/regulator relations, for instance)
How I write press releases for my clients that people are actually eager to read
Why one-size-fits-all marketing fails—and how I helped a solar client identify multiple audiences and develop different customized pitch themes for each
Why so many monopolies are not monopolies anymore, how that empowers consumers to do business with the nice companies instead of the evil ones—and what that means to you as a business owner
Why going green—the right ways—is less expensive and more profitable
The first steps a business should implement when going green or building in social justice
Two of the many reasons why nuclear fission will never be our energy solution
How 1414 arrested protestors (including me) set up “Universities Within Walls” and used our time to collectively self-educate and build skills (in other writings, I’ve talked about how that experience built a national movement)
Why it’s important to identify the real problem before jumping to solutions—and how a failure to have that mindset could give competitors an enormous advantage
How to protect yourself against the hidden but very real costs of not going green and not addressing social justice
How to find a template for modern nonviolent social justice movements—in a 3000-year-old text that we all know

Watch the entire interview at https://www.youtube.com/watch?v=DIE12KI4bXI

From Page 2 Stage

With Wendy Corner’s From Page 2 Stage podcast (focused for an audience of book authors and speakers), the focus was much more on stories about my paths as an author and speaker, with many practical lessons for other writers and speakers such as a simple technique that helps ensure your session will get a crowd and what to do with surplus inventory if you buy your books back form a publisher. Lots on activism as well, including why I want to write my next book for activists.

What precipitated my becoming an activist at age 12—and continuing to this day
An in-depth look at how I got involved in safe energy and opposing nuclear power
The brain-scrambled mistake I made: I put my home west of Albany and east of Boston. It’s actually the reverse.
And speaking of mistakes, the story of my disastrous first attempt at self-publishing, how I started to learn more and do it better, and eventually help others.
Creative ways that I dealt with surplus inventory after buying back my books when the publishers took them out of print
How, with two different subjects, I first self-published, then went to a big NYC publisher, and then to an independent small press
How I partnered with the founder of Guerrilla Marketing and did two books in the series—and some of the doors that opened for me
The strategy behind my push for a charity partner for my next book, on activism for elders—and why I’m writing that book
My first public speaking, to 3 audiences in a row of 800 people each, as a ninth-grader
An easy strategy to build interest and audience ahead of time for your breakout sessions at conferences
My favorite way to build rapport and increase my own comfort with a live audience before a speech
A great resource to figure out who on college and university campuses has money to pay speakers
The quote from Muhammad Ali that inspired my whole TEDx talk

https://www.youtube.com/watch?v=-FPhtJA2Buc

Glen Ayers and D.O. Ogden

Cliff McCarthy and I, both of us members of Clamshell Alliance since the 1970s and the newly formed statewide Commonwealth Coalition for Democracy and Safe Energy were interviewed by Glen Ayers and D.O. Ogden of Cliff and Shel on the MA governor’s attack on a 1982 citizen referendum passed into law by more than 2/3 of voters on Valley Free Radio’s Enviro Show. Cliff was one of the key organizers for that referendum. https://rss.com/podcasts/enviroshow/2103435/

My press release about this new coalition was picked up by at least two papers (before the group had a name): https://www.gazettenet.com/Local-advocates-push-back-against-Gov-s-nuclear-energy-repeal-62165076

Crush It Club with Tim B. Green

Tim B. Green interviewed me on the Crush It Club (all the way from Japan!). My interviews don’t usually focus on corporate culture, so this was a fun one for me, as a non-corporate solopreneur, to talk about:

Why you need to be sustainable both in the environmental/social good space AND in your business finances
How to succeed in the publishing process
How to write a press release that captures attention instead of putting the reader to sleep
How copywriting can transform organizational culture
Why environmentalism went from fringe to mainstream, and how the planet itself is reacting
Why I avoid doom-and-gloom environmental messaging
A career-path book recommendation for those who are wired to be interested in many things
Whether you should be an inventor or a product developer, and how they’re different
Why individual action matters even if it feels too small to make a difference—even down to how we brush our teeth
Tim B. Green’s leadership lesson for Elon Musk
Why the Lone Ranger inventor doing it all on their own is a myth
How the best bosses can create a good employee culture AND steer deep sustainability and social justice transformations that even survive their tenure
Three key questions to ask as you begin the transformation process
Why the world’s largest and perhaps most profit-driven retailer chose to go deep into sustainability—and benefit handsomely from that decision
How to create “a series of interconnected wins”

https://www.youtube.com/watch?v=FOhwPAGvACs

——

Sustainability Unveiled with Jessica Hunt

https://www.youtube.com/watch?v=0iiC7FebCv8

How saving a mountain inspired me to take social change into the business world
Why socially conscious companies have to create pleasant work environments, for their own protection
How to deal with imperfection in your sustainability quest
What I disagree with Greta Thurnberg’s approach
How to make sure your corporate philanthropy is in alignment with both your larger purpose and your product line
Why a successful social entrepreneur turned down an exclusive for the biggest opportunity in his industry in decades
How to create allies for change within your internal organization—and beyond
How to work for change within the business world without alienating people who have more rigid ways of thinking
How one simple lifestyle change can save millions of gallons of a precious resource over a lifetime
Why progress in the green world will continue despite the opposition of right-wing governments
What I might do with the potential 30 years of work I might still have,. at age 68
What gives me hope in tough times
Whyy you can’t use the same message for deep greens, lazy greens, and anti-greens

——

Deepak Saini

I was a guest July 26 on the Deepak Saini Show, an episode titled “The Impact your Business can have on Global Issues.” In about half an hour, we started by talking about my earliest social change influences, including how the house of cards about checks and balances in government came crashing down around me when I was 12.

Then we moved to the idea of win-win-win-win-win and the abundance mindset. ”There are always more than two stakeholders.” And we already know the technology that can fix society’s biggest problems—but it will take public relations skills to create the will to move forward. But “instant” movements don’t come up out of nowhere; there’s always a story leading up to the big public splash.

Briefly discussing some right and wrong ways to do alternative energy, we then focused on how business benefits from building in environmental and social good—and steps any business can take to figure out where they should create their specific impact. Near the end of the show, Deepak asked me about my own health regimen (something that almost never comes up in interviews).

Spotify: https://open.spotify.com/show/6msnneCvFXic1ig5EqDue9

YouTube: https://youtu.be/MVUkKOYCT1c

Apple Podcast: https://podcasts.apple.com/us/podcast/the-impact-your-business-can-have-on-global-issues/id1745518106?i=1000663398111

——

Jean Border interviews Shel on the Focused Practical Dreamer podcast, https://www.FocusedPracticalDreamer.com/shel-horowitz/

Some of what you’ll hear in this 57-minute show:

Overcoming the challenges in creating a successful business.
The art of merging world-saving with business growth.
How ethical, green businesses aren’t just good for the planet—they’re great for business success.
Four diverse markets for green products, from the eco-enthusiasts to the skeptics, and how tailoring your pitch can win them over.
Global conflicts, and how resource competition fuels them.
Easy-to-implement socially conscious business practices.
How activism can boost your business and fill your soul.
And much, much more!

——

Mari-Lyn Harris of Heart at Work interviewed Shel on her Creating an Impact podcast, which also aired on her Summit for Changemakers: https://www.youtube.com/watch?v=MJWzZ1sdDEw

Mari-Lyn has had me on her podcasts and telesummits many times and we always have a great conversation. Despite the short length, we managed to cover:

Motivating from excitement about new possibilities instead of despair and gloom
Creating initiatives that have multiple benefits (and often, few or no disadvantages)
How green initiatives offer ROIs that outperform almost any other option
Why we need to go beyond sustainability(keeping things from getting worse) to regenerativity (making things better)
Why the so-called Green Revolution that started in the 1940s was really a failure
How funding small, well-chosen initiatives with tiny donations can create deep and lasting change–and how I personally used this method to start libraries in two developing countries
How I can help businesses and organizations find enormous value in the social change and environmental work they do

——

Ian Peterman interviewed Shel on his Conscious Design podcast. Shel is not a designer, but had a lot to say on how design can be a tool of environmental and social justice.

I’ve gotten quite a bit of media coverage recently, though only the first two links are about green and social justice business practices. But hey, I’m eclectic ;-).

Share2Seed quotes me in a long piece about how Elon Musk has made it more OK to be a successful eco-entrepreneur https://medium.com/@Share2Seed/how-to-be-an-ecopreneur-and-get-paid-well-like-elon-musk-463a0e3eaed7

They seem like an interesting support venture for eco-businesses; after you read the article you might want to visit their home page.

Included in this roundup story about making seasonal businesses more sustainable. https://www.incfile.com/blog/how-to-make-seasonal-business-sustainable

Profiled in this article about how I as a rural business owner and activist use broadband. https://www.explorebeyond.org/stories/broadband-powers-entrepreneurship-in-rural-new-england/

I presented a brief gallery talk on the stunning posthumous show of my stepfather, Michihiro Yoshida, a painter whose bright colors and surrealistic images earned him the title, “The Mythic Modernist.” His site is http://artbyyoshi.com, and the slide talk is at https://us02web.zoom.us/rec/share/3qKcWmG8nEb8FMYIHTpf8AVYILof-xfJtxP5MfxKEQegkkhcTlZwHCDbyGKxBuhH.-9D0QrXxeZDB4lZi Passcode: BtAUz?Y3 (the presentation starts at 2 minutes, eight seconds into the video).

My tips on traveling like a local lead off this article on traveling internationally for newbies: https://arreh.com/planning-a-trip-heres-what-you-need-to-know-10-pieces-of-advice-for-new-travelers/

My interview, How to Write a Book for Social Change, is live on Dan Janal’s Write Your Book in a Flash podcast: https://www.youtube.com/watch?v=HPUoVPp2yP4 . I had a short-term physical issue that day, which explains some of the weird pauses—but the information is really good, and because it’s focused on authors building movements, it’s significantly different material from many of my other interviews.

How books have ALREADY changed the world (with examples)
How to research to support the point of view you want people to adopt
How to leverage your book to widen the audience for your point of view
How self-publishing can give you leverage to get a traditional publisher
How to use YOUR book to create a movement

It’s worth noting that a lot of my social change consulting practice is book shepherding and book marketing for authors with socially conscious books. In other words, if you’re looking to get a change-the-world book done, published, and/or marketed, please get in touch: https://goingbeyondsustainability.com/contact/

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Profiled in this article about (of all things) how I as a rural business owner and activist use broadband. https://www.explorebeyond.org/stories/broadband-powers-entrepreneurship-in-rural-new-england/

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Nice new print interview with Shel on Billion Success: https://billionsuccess.com/shel-horowitz/

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For his Western Mass Business Show, radio host Ira Bryck asked Shel to put together a panel. Shel reached into the activism world to pull in State Senator Jo Comerford (who was elected after a decades-long career at MoveOn and elsewhere) and to the green business world for Raj Pabari, a 16-year-old entrepreneur who has started multiple companies and has 16 employees.

Watch video: https://www.youtube.com/watch?v=Kdego4U3jSM&feature=youtu.be

Guests: Shel Horowitz, Going Beyond Sustainability, expert on/consultant to social entrepreneurship businesses and author of Guerrilla Marketing to Heal the World
Jo Comerford, Massachusetts State Senator and 30-year professional activist
Raj Pabari, 16-year-old CEO of Off Grid Technologies (a social enterprise and green business making device charges that can take many power sources)

Takeaways:

There is significant synergy among progressive business, activists, nonprofits, and government–different ways to get to similar results–and each of these sectors can learn lessons from the others
People will flock to a business associated with a social cause and conducting itself ethically and sustainability
But even bottom-line-driven companies can save and make a lot of money by doing the right thing–including the surprising identity of the company that doubled the organic foods market by selling to mainstream consumers
How Shel began to merge profitable business and social change
How Jo anticipated some of the worst aspects of the 2017-2021 federal government, and where she found hope–and what it’s like to speak on behalf of 160,000 constituents
How Raj is finding success as a social enterprise that goes well beyond the basics, and how he appeals to impact investors who cout environmental and social goals
How to talk to–and be heard by–“the other side”–in politics and in business
How Shel makes the self-interest argument to skeptical business owners and managers
How government can open doors to social and economic transformation

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Here’s my talk last month at the Kindness Matters Summit. The audio came out a bit rough, with some words getting chopped (and more ums/uhs/pauses than usual–I wasn’t feeling all that great)–but it’s worth the effort, because this is a really good introduction to social entrepreneurship through the lens of kindness and an emphasis on ordinary people succeeding despite the challenges. https://www.youtube.com/watch?v=gHXiTtJ5wiA&feature=youtu.be

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Quoted at some length in Playboy, of all places, on individual actions we can all take to avert climate catastrophe.

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Wide-ranging written interview on Fem Founder (I was very pleased that they would interview a man) about being a tiny startup, morphing my business multiple times, marketing challenges, the current work on strategic integration of profitability and social change–and even some insight into my lifestyle and my volunteer social justice/immigration justice/environmental activism outside of work. https://www.femfounder.co/femfounderstories/shel-horowitz-interview . If you prefer to read it on Medium, it’s also at https://medium.com/fem-founder/do-the-homework-to-make-sure-you-can-find-a-market-if-you-follow-your-heart-with-shel-horowitz-f27efb35ac82 . Note that at this time, I am not pursuing the activist clearing house idea that the interview refers to. I have something more exciting that I’ll reveal to you down the road.

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The 22-minute Climate Change with Scott Amyx interview I taped several weeks ago is now live: https://scottamyx.com/2020/08/31/interview-with-shel-horowitz-green-transformative-expert/ We discussed some very different ideas about marketing, the importance of environmental and social commitment to profitability, and more.

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Insight-packed five-minute interview by Mitchell Levy https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-455-guest-shel-horowitz/

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Back in March 2020, I responded to a reporter query on corporate social responsibility (one of my fortes). I received a note from the reporter that the story was published late last month, and I was very pleased with the way it came out. I talk about one of my favorite examples, a company that addresses poverty, the environment, and quality of life all at once, through solar LED lights. And I enjoyed reading the examples other experts provided, too: https://blog.submittable.com/csr-examples/

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Also quoted in some depth on whether socially conscious advertising is a good thing. Not surprisingly I argue that it is, and back up my claim with facts: https://www.verywellmind.com/does-socially-conscious-advertising-work-4847116

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Mirko Galassi interviews Shel on the Italian channel Webenjoy.net:

My new, unusual and very green heating system (in a house built in 1743, BTW)
How to market green products to nongreen audiences, and how service businesses can focus on the green market
Why it makes sense to get your current clients onto your marketing team
My observations on Italy’s steps toward a greener society (I happened to be there just a few weeks before this interview)
What to compete on instead of price
Two surprising suggestions on dealing with aggressive competitors
How Walmart doubled the US market for organic foods
My green design challenge to Apple

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Willie Crawford interviewed me last summer and I missed the message where he told me the interview was posted. This is what I’m posting on my interview page about it (yeah, I recognize that posting in the third person is odd on Facebook, but that’s why):

http://www.blogtalkradio.com/williecrawford/2018/08/17/profiting-from-taking-care-of-yourself-and-making-a-real-difference-in-the-world-1

My segment starts at 31:11, and we covered a LOT of ground:

How an “impossible” movement not only won, but changed the culture of Shel’s town
How that success inspired Shel to go much bigger–eventually developing strategies to tackle problems as big as hunger, poverty, war, and catastrophic climate change
Why Shel says sustainability is not enough–and what we need instead
What Shel thinks the best AND worst outcomes of doing this work will be, and how those possibilities affect his legacy
The bigger impact of Ben & Jerry’s long-time push for socially responsible business–and a hat-tip to a social responsibility business pioneer of nearly 200 years ago (still in business today)
The reasons why a “pure capitalism, non-tree-hugger” retail giant has become a leader in green business
How even a pizza shop owner could pilot a “social responsibility octopus” [I don’t use that term in the interview, just came up with it now] with gains in skill-building among unemployed youth, job creation, organic food marketing, and more–at close to zero cost and with plenty of opportunity to monetize
How ordinary people like a seamstress or an shipyard electrician can change the world (with famous examples)
Where to find an inexpensive road map for achieving social change through profitable business
A successful model for marketing socially responsible products to people at the very bottom of the ladder, where they can afford to buy, and the company can be economically successful
The surprising positive society-wide outcomes of a simple plumbing fix
Where we can turn to to solve climate problems when the government is hostile
The low-hanging fruit that can cut energy use in the US 50 to 75 percent within just a couple of years

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I’m the final of 22 positive-thinking experts featured here: https://upjourney.com/how-to-get-rid-of-negative-thoughts

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Mira Rubin interview with Shel Horowitz on the Sustainability Now podcast

The power of one person making a difference—and the corollary power of thinking big: three examples everyone has heard of but maybe haven’t thought about what that really means

How being annoyed by environmentalists got me to start the movement that saved a mountain—and how saving that mountain led me to think so much bigger
Five benefits in being a socially and environmentally active company (#3 is particularly exciting)—and three reasons why those companies have better employees
How one of the most profit-driven retailers in the world created a $15 billion/year mainstream market for organic food
Why the “bottom of the pyramid” represents a vast economic opportunity—and how to approach it the right way
How a super-successful company succeeds by hiring ex-addicts, ex-mental patients, and other “unemployables”
My superpower, according to Mira—and tips to make it work in your own business
Why you NEVER want to “we, we, we all the way home”
What money really is—and how to gain its advantages even if you don’t have a lot of it
The secret to turning your customers into active ambassadors for your company
Why values matter when you want to establish value
The difference between prosperity and abundance—and how gratitude fits in
How I switched from heating with oil to heating with cow poop and food waste
Why I continue to be optimistic about reversing climate change, despite the gloomy predictions

Alex Wise– Sea Change Radio

How we can motivate people with something better than guilt and shame
The secret weapon the general public has to create BIG change in the business world
The long history of social change movements just in the past 60 years, and some of the miracles they’ve accomplished
How Ben & Jerry’s and Patagonia used social and environmental concern to beat the odds
The shocking demographic that potentially could become the biggest consumer of green products and services
How to tell real green commitments from greenwashing

Carole Murphy—HeartStock Radio

How my childhood (and my mother) shaped the work I do now, and how I got past my urban roots
The intertwined shifts in society that give me hope even in troubled times
How activism led directly to my marketing career, starting at age 15—and the marketing lessons I learned at that early age, including targeting a message to the market
Who’s the leader in selling green products? The answer might shock you
How each of us, as consumers, can make a difference one interaction at a time

Mature Preneurs Talk with Diana Todd-Hardy

Why I got into marketing (through activism)
How activism led me into writing books
When I figured out what I wanted to be when I grew up (not so long ago)
How you can design to solve multiple problems at once (for instance, poverty, environment, and safety)—and to build in circular (no-waste) resource use
The difference between old-style social responsibility and thinking really big
The biggest challenge I have found in this new work
The most exciting parts for me personally of the new social change work
The difference between marketing and advertising
How to write sexy, attention-getting press releases (and other marketing materials) that DON’T fit the 5W formula
Where to look to surmount almost any engineering challenge—the surprising key
2 key questions to green your business and profitably address social issues
How the Empire State Building changed its thinking about energy to save $4.4 million per year

Profitability Revolution with Ruth King

How even a very small business can get involved in healing the biggest problems of our time
The key questions to ask in developing a profitable approach to social change within business
An unrehearsed brainstorm about how a consultant can make an impact in developing countries and find people to pay for it
The key to solving war
Positive versus negative motivation
How the most famous skyscraper in the world got a 33 percent return when it went deep green

Interview with Brian Basilico on the Building Authentic Connections Online Networking podcast. Interestingly enough, Brian did not have the link to my media center ahead of time, so this was a freewheeling, off-the-cuff interview with neither of us knowing ahead where the conversation would flow. We managed to cover quite a bit of ground:
https://www.baconpodcast.com/episode-315-guerrilla-marketing-heal-world-shel-horowitz/

My journey from file clerk and park ranger to running a business that changes the world
The life-changing shock at age 12 that committed me to activism
A definition of cause marketing—and why it isn’t enough
Three ordinary people—a seamstress, a shipyard electrician, and a writer: two of them changed the world and the third is working on it
The big problems with the terms “global warming” and “sustainability”
How to find out if YOU’RE ready to start a profitable social entrepreneurship product

Interview on Blue Collar Proud with Taylor Hill and Carter Harkins (segment starts at 24:23)

How small-scale businesses in the trades can lower costs and boost revenues doing things to help the world
What if the climate change deniers are right—and what if they’re not?
The impact of going green on healthcare
Why making big, sweeping improvements in sustainability can be much more cost-effective than tiny changes
How switching to greener lighting can save certain types of businesses millions of dollars
Does green make a real difference in customer loyalty?
The shocking fact that could end hunger in the US

Hear Shel on Game Changers with Lisa Faulkner, https://directory.libsyn.com/episode/index/id/5334235

The Biblical command that inspires Shel to be an agent of change
How to make huge goals manageable and solvable
How changing a community’s mindset led to a solution path for solving humanity’s biggest problems
How hiring “unemployables” created multiple benefits for the company and the community
How America’s most famous skyscraper got a 33% return on its clean energy investment

Stephanie Chandler interviewed me on Writing to Create Social Change:

Three books (among hundreds) from three centuries that changed the world
How I started writing for social change—as a 15-year-old high school student
How my passion for the environment—and a bizarre coincidence—led me to become a published author at age 23
Why I STOPPED freelancing for magazines and newspapers
How I get top-tier endorsers and co-authors for my books
What happened when a subsidy publisher DEMANDED to publish my book
How social change got me a gig as a TEDx speaker

The debut of my brand new talk, How Social Entrepreneurs Can Thrive in a Trumpian World, was a webinar put on by Green America (my fourth for them). Catch the replay at https://youtu.be/GderLF6vn0s

Karina Crooks interviews me on the Business Code Podcast: :

What mangrove trees can teach engineers
Why “coopetition” works
What will social entrepreneurship look like 20 years from now
How a seamstress and an electrician separately changed the world, three decades apart
How to create a successful mass movement

Brief but powerful interview on JenningsWire—a great lesson in how to make the most of less than nine minutes.

Ajay Prasad and I chat on Founder’s Corner. He mentors me about pricing, ROI, and other MBA-type business concerns, while I educate him on green business and the green/social entrepreneurship market—including three different types of customers for green products and services and the surprising answers to questions like 1) what’s the largest segment of customers for green products? And 2) what company sells more organic products than Whole Foods?

Positive Phil Podcast. We start with a detailed example of the types of products that can create social betterment (reducing poverty, creating jobs), environmental/health/safety improvement (eliminating toxic fumes and a major fire hazard), and make a nice profit all at once. Then several examples of how we can improve our engineering and design by studying nature. We discuss the word “Transformpreneur” (which I use to describe myself)…how solar can be workable for renters and for people who live in cloudy areas…how to replace boring press releases with fascinating ones…a company that has thrived by employing “unemployables”—and what I love about the work I do and the life I lead.

Brand with Jenna—Brave Entrepreneur Podcast: (Episode 90):

How you can create a *profitable* business that can change the world
The teamwork involved in building a successful movement
Learning to think long-term—even through a 10-year campaign

Profits and Prana with Ysmay Walsh:

Ordinary people joining with others to change the world
How we saved our local mountain
Why Ben & Jerry’s is so successful (hint: it has a lot to do with their corporate social conscience)
Exploring the idea of an international force of yoga teacher serving as conflict mediators

Smart Hustle Podcast with Ramon Ray:

Why every business can benefit by introducing and marketing products and services that address threats like hunger, poverty, war and climate change
Why social entrepreneurship goes deeper than philanthropy
How even solopreneurs can make a difference

Reaching the Finish Line—Kallen Diggs

Unlike most interviews I do, this one focused on book publishing and not on the core message that business can profit by solving our biggest problems.

What I did wrong on my first self-published marketing book (and how I can save you from doing the same)
Why I don’t worry about low-volume book sales—and what I focus on instead
How to keep a book going long beyond its expected shelf life
How an ugly, unknown newsletter I almost didn’t respond to sold 90 books for me

Five-minute interview on Jennings Wire: “How Ordinary People Can Do The Extraordinary” How ordinary people start and lead movements—and how Shel saved a mountain in his own town.

Mike Schwager:
How I got started in social/environmental change at age 3 and returned to it (for life) at age 12. Dialog with Jack Nadel, 92-year-old entrepreneur with a green product line. The easiest ways a business can go green—and the real 7-figure savings that are possible when counting all the costs. Why market share doesn’t matter, and how to partner with competitors

Western Massachusetts Business Show with Ira Bryck, Profiles of several companies that were founded to good in the world. Green companies as price leaders. How to get a copy of my $9.95 ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle at no cost.

Bill Newman—WHMP: (segment starts at 28:28): A quick, intense 11-minute trip through the highlights of my work

Ask those Branding Guys: (segment starts at 9:23)

Barry Moltz: (segment starts at 15:12)

Todd Schinck, Intrepid Now, with a nice emphasis on the power of ordinary people to change the world (segment starts at 2:28)

JV Crum, Conscious Millionaire, second interview: We cover my first activist moment at age 3, how I helped save a mountain, the next big environmental issue, and how a simple vow in my 20s changed my life (segment starts at 3:25)

Jill Buck, Go Green Radio: The difference between socially responsible and socially transformative businesses, impact of a social agenda on employees, urban farming, new energy technologies…and a cool case study of how a dog groomer could green up. (segment starts at 0:52)

Kristie Notto, Be Legendary: The perfect example of a business that addresses social issues, the hidden revenue model I showed a social entrepreneur, how a famous gourmet food company went head-to-head with a much larger competitor, what we can learn about engineering from nature, and why wars are solvable

Leon Jay, SocialpreneurTV (you’ll get to see what I look like when I’m overdue for a haircut/beard trim—a rare glimpse at Shaggy Shel)

Two-part interview on Steve Sapowksy’s excellent EcoWarrior Radio podcast: (Listen to Part 1 before Part 2, of course)

The first of two excellent shows on Conscious Millionaire

Clean and Green Club Best Links for May, 2010

6 Jun, 2010 No Comment

Links about the Gulf Spill:
BP’s behavior, if these sources quoted in NY Times are accurate, is probably criminal (via @gfriend, quoting @climateprogress): https://climateprogress.org/2010/05/03/bp-oil-spill-federal-permit-cut-costs/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+climateprogress%2FlCrX+%28Climate+Progress%29

If this is the plan that’s working, I’d hate to see the one that failed: (via @BusinessGreen) https://bit.ly/b2uW3g

RFK, Jr.: Gulf oil spill caused by anti-ethics culture of Bush’s “regulators” in collusion w/ BP, Halliburton: https://www.huffingtonpost.com/robert-f-kennedy-jr/sex-lies-and-oil-spills_b_564163.html

BP’s Louisiana oil disaster will have repercussions across numerous industries (Triple Pundit)–and WHY are we still talking about expanding offshore drilling? I think we should be looking at the safety of all the existing rigs, first: https://www.triplepundit.com/2010/05/economic-impact-deepwater-horizon-oil-spill-loui…siana/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TriplePundit+%28Triple+Pundit%29

The always-brilliant George Lakoff on how Obama could have used the BP disaster to create a unified multi-issue leadership/moral position #fbhttps://www.huffingtonpost.com/george-lakoff/obamas-missing-moral-narr_b_593528.html

Other Links:
My favorite energy futurist Amory Lovins’s TED talk on how to get the US OFF oil entirely, add 1 million jobs & lots of ROI #fb #li https://us.cnn.com/video/?/video/living/2010/01/04/ted.amory.lovins.ted #Green (I love his “Faroffistan”)

Go Green Cars: Videos: Hemp sports car by Lotus lighter, cheaper, stronger than steel. Research by Henry Ford, 1941! – https://tinyurl.com/2b946ez (via @GreenCelebrity)

Prevention Mag: Why you’re greener than you think/24 easy green steps https://bit.ly/bhmS2C

World Bank $12 million program to replace African kerosense lamps (polluting, nonrenewable, carbon spewing) w/ solar (via @whatgreeninvest) https://www.reuters.com/article/idUSTRE64H46220100518?feedType=RSS&feedName=GCA-GreenBusiness&utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+reuters%2FUSgreenbusines…sNews+%28News+%2F+US+%2F+Green+Business%29&utm_content=Twitter

Even a very conservative study finds that investments in climate change mediation and other Green measures are well-worth doing: https://greeneconomypost.com/conservative-study-climate-action-improves-economy-9723.htm

Best Clean & Green Links of April

5 May, 2010 No Comment

The best Clean & Green links for April:
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Best Clean and Green Links of March

28 Mar, 2010 No Comment

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Best Clean and Green Links of February

3 Mar, 2010 No Comment

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Recent Interviews & Guest Articles

Rather Read Than Listen? Here’s an Excellent Interview in Forbes

Listen to the Seven Best Interviews I’ve Ever Done

1. Stefanie LaHart

2. Elaine Starling of The Abundance Journey Interviews Shel About Amplifying Abundance with Social Impact

3. This Interview Breaks New Ground on Reimagining the World

4. Kymm Nelsen, host of Conscious Leadership Weekly: In just 51 minutes, we managed to cover:

5. 6 Star Business with Aveline Clarke in Australia: Why Social Change DOESN’T Have to be a Sacrifice

6. The Spotlight with Tony Durso (2017)

7. Covering some different ground was this interview with Jack Humphrey (and occasional help from Gina Gaudio-Graves) on Leverage Masters:

More Interviews

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