Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip, 8/08

Shel Horowitz’s Book Marketing Tip of the Month, Volume 2, #2, August 2008
Market Your Book with a Postcard, Part 2 of 2
What Should Your Postcard Include

Front side:
Your gorgeous book cover, in full color (Note: companies like Modern Postcard, Tu-Vets, and VistaPrint make this easy and cheap. VistaPrint will even accept back sides done in MS Word.)

Back side, left

  • Title and author
  • Brief enticements such as endorsements, review quotes, awards, mini-synopsis
  • Ordering information for individuals
  • Ordering information for bookstores and libraries
  • Adequate whitespace and font size for easy, comfortable reading

Back side, right
Blank space for personal or stickered message and address

(Shel Horowitz’s latest book, Grassroots Marketing for Authors and Publishers, is his third in a row to win an award. Order at https://www.grassrootsmarketingforauthors.com/ )

4 Comments so far »

  1. Shel Horowitz’s Monthly Newsletters » Blog Archive » Shel’s Book Marketing Tip of the Month is Posted, August 2008 said,

    Wrote on August 26, 2008 @ 2:40 pm

    […] Market Your Book with a Postcard, Part 2 of 2 What Should Your Postcard […]

  2. Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip … said,

    Wrote on August 26, 2008 @ 3:38 pm

    […] Original post by Shel […]

  3. Business blog » Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip … said,

    Wrote on August 26, 2008 @ 3:57 pm

    […] Read the rest of this great post here […]

  4. Book Marketing Blog Carnival - October 8, 2008 : Selling Books said,

    Wrote on October 8, 2008 @ 10:10 am

    […] Horowitz presents Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip, 8/08 posted at Shel Horowitz’s Monthly Newsletters: Market With Postcards, Part 2. Shel is the […]

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