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| Connect with Shel on Social Media:
 Follow on Twitter
 Facebook Profile
 LinkedIn
 Blog
Green & Ethical Marketing Facebook
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| About Shel & This Newsletter |
| As a marketing consultant and copywriter… award-winning author of eight books… international speaker, blogger, syndicated columnist — Shel Horowitz shows how green and ethical businesses can actually be *more* profitable than your less-green competitors. His most recent book is category bestseller Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. Shel also helps authors/ publishers, small businesses, and organizations to market effectively, and turns unpublished writers into well-published authors.
He was inducted into the National Environmental Hall of Fame in 2011.
Shel Horowitz’s consulting firm, Green And Profitable, is the first business ever to earn Green America’s rigorous Gold Certification as a leading green company
He began publishing his monthly newsletter all the way back in 1997, making it one of the oldest marketing e-zines (it’s changed names a few times along the way).
“As always, some of the links in this newsletter earn commissions—because I believe in the products and services enough to promote them (I get asked to endorse lots of other programs I don’t share with you, because I don’t find them worthy).”
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Rethinking PowerPoint |
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One of my goals for 2013 is to notch up my speaking career. I’ve always been known as a good speaker with a compelling message, but I want to be known as a great speaker. I love getting paid to travel, and I’m eager to find people who will pay me to come over and talk.
And one of several action steps I’m taking for this goal is upgrading the viewer experience of my PowerPoint slides by a few orders of magnitude. I conceptualized what I wanted to do several months ago, but struggled to get the 2004-version software on my desktop computer to do what I wanted. To my delight, I found that the 2011 version of PowerPoint that runs on my new laptop makes this infinitely easier—even, dare I say, FUN. Once I choose the right theme, all I have to do is highlight my bullets, select an appropriate format from the Smart Art pallets, and maybe play a bit with color and font size. It does take several tries to get the right look in Smart Art, sometimes—but the results are terrific.
Showing is better than telling, here. So have a look—here are three slides each from the deck I was using through the end of 2012, and the same three sides from the new version (the first two of them with some wording changes; as I went through the slides, I increased the message sharpness and accessibility not only in the visuals, but also in the text):
(I apologize that our newsletter software degrades the quality of these images; you can imagine what the original clear, easy-to-read slides look like—or, better yet, attend one of my upcoming webinars or live presentations and see them in person.)
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Hear & Meet Shel |
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Want to see the WHOLE new Making Green Sexy Powerpoint presentation? Two no-cost chances coming up…one of them *this coming Monday from anywhere in the world,* the other in person in Western Massachusetts. You’ll get to see how a sports car, a dessert company, and even toilet paper can be marketed to green and nongreen audiences—and as you can see on the sample slide above, the Empire State Building makes a guest appearance 🙂
 —> Monday, March 18: webinar for my new friend Rena Nicole, a/k/a Green Rena, 1 p.m. ET/10 a.m. PT, 30 minutes plus 15 for Q&A: Space is limited, so go over and sign up at https://renanicole.leadpages.net/shel-horowitz/ without delay.
 —> Tuesday, April 30, 12 noon through 1:30 p.m., Jones Library, Amherst, MA: presentation for the Amherst Area Chamber of Commerce (which will be taped for my new speaking video). To RSVP: info@amherstarea.com, 413-253-0700—plenty of time for questions in this one, too.
 I’ll also be presenting the program at Podcamp Western Massachusetts March 30 at Holyoke Community College, but that one has a $30 ($32.64 with processing fee) cost: https://www.eventbrite.com/event/5293053666
Back to HCC (Kittredge Center for Entrepreneurship) 6-8:30 p.m. Tuesday, April 2, where I’ll be a marketing advisor for a no-cost speed-coaching event aimed at startups and sponsored by Sam Adams brewery. Not speaking, but answering questions from would-be entrepreneurs.
Also…
I plan to exhibit at the 4th annual Amherst (MA) Sustainability Festival, Saturday, April 27, on the Amherst Common.
Of course, I expect to be at Book Expo America, June 4-6, NYC. I’ve gone every year since 1997. If you’re going, contact me and maybe we can meet.
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Friends/Colleagues Who Want to Help |
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 Watch for an important email from me on April 7: Prosperity teacher Marilyn Jenett, who has made a big difference in helping me learn to attract greater prosperity into my life, is giving you a chance to listen to one of her most popular calls ever: “The Universe on Speed Dial.”
In that email, I’ll tell you some of the remarkable things that have happened to me since I began to apply her work. I’ll outline what she covers on the call…and show you where to listen. Keep an eye out for the special mailing.
 Mark your calendar for April 18, 1 pm ET. I’ll be interviewing legendary media trainer Jess Todtfeld. If you’d like to get on TV and radio more often, and how to perform better on microphone and camera, you want to be on this call. I’ll send the details next month.
THANK YOU from Ana Weber and me! The book she and I wrote together, The Money Flow, made it to #1 in category. We appreciate it.
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Another Recommended Book: Rebuild the Dream |
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No Book Review This Month, Because. . .
I’m reading Hot, Flat, and Crowded, by Thomas Friedman, and it is a much bigger book than I realized (printed on thin paper). I’ve been reading it steadily but am less than halfway done. By next month, I should be able to review it for you.
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| GetResponse.com |
| https://www.GetResponse.com |
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