The Clean and Green Club, June 2023
<!doctype html>
|
|
|
|
|
Powered by:
|
<!doctype html>
|
|
|
|
|
Powered by:
|
|
Kare Anderson interviewed me at length on Forbes.com. Learn…
1. The Power of Abundance Thinking: Shel Horowitz unveils how businesses can simultaneously achieve greater abundance and higher profitability by aligning their goals with environmental and social good. Learn how to create an “abundance amplifier” that benefits not just your bottom line, but also the world.
2. Success Stories of Transformative Change: From the inspiring victory of the Save the Mountain campaign to innovative business practices at Interface and Unilever, discover real-life examples of how businesses and individuals have made significant positive impacts. Shel’s stories will show you that sustainable, regenerative business practices are not only possible but also highly rewarding.
3. Practical Steps to Get Started: Shel provides actionable insights on how to conduct a social good audit, identify synergistic opportunities within your business, and implement sustainable practices that lead to win-win-win outcomes. Whether you run a large corporation or a small pizza shop, you’ll find valuable tips to start making a difference today.
I’ve begun to focus some good thinking and research on how the pandemic creates opportunities to skip “going back to normal” and instead remake the world we really want to see. I’m even looking for a publisher for an article I’d like to write, called Leveraging the Great Pivot: How COVID-19 Creates Opportunities for Racial Justice, Economic Advancement, and Environmental Healing.
As I began this research, podcast host Tony D’Urso invited me to return to his show–so I got my first chance to see how some of this sounds out loud. Keeping in mind that this is in the very early stages, and that we spent the first ten minutes sharing some background, I’d love to know your thoughts. You might even get a credit in my next book!
You can listen (and read the transcript) at https://tonydurso.com/crisis-opportunities-now-with-shel-horowitz/ –and Tony would be grateful if you gave a quick kudo at ratethispodcast.com/tony . And here’s my list of takeaways from the call:
Shel’s personal backstory as a writer, marketer, and activist (Timings: 00 through 8:20):
Shel’s motivation for activism on multiple issues, especially clean energy (8:20 through 10:33, 15:06-17:35):
How we pivoted in 2020, and how we can make those pivots bigger and more long lasting to create a better world (17:40-24:38):
What it means to be environmentally and socially responsible AND profitable (29:23-39:54):
“Opportunities, ideas, are under every rock and tree” (44:34-48:00):
Shel’s 10th book, Guerrilla Marketing to Heal the World–and what my legacy might be (48:00-54:00):
Tony’s summary of the call takeaways (54:00-57:12):
Normally, I prepare my own summaries of podcast interviews, but this was mostly prepared by the show host. I’ve shortened it somewhat, and added a few of my own highlights in italic.
…We explore how to market differently to the different types of “green” consumers, ranging from deep greens who prioritize sustainability to non-greens who may not be as conscious of their environmental impact. Shel highlights companies… [that have] made substantial strides…
[B]rands such as Patagonia and Ben and Jerry’s have found success in promoting their environmentally-friendly products by catering to the deep green market. Shel also sheds light on companies like Cadbury and Hershey that were originally founded as social impact companies but have lost their way…
We delve into the intersection of doing the right thing and being a successful business, and how Shel’s own business has evolved over the years.
Shel’s expertise extends beyond marketing, and he provides actionable advice for businesses looking to integrate sustainability into their operations. He highlights the importance of addressing sustainability and regenerativity issues, as consumers increasingly choose products that make a positive impact…
Shel offers a free resource called “10 success and profitability secrets for businesses looking to do social and environmental good” on his website, https://GoingBeyondSustainability.com . He also offers affordable consultation services tailored to each business’s unique needs.
In addition to his wealth of knowledge, Shel shares his personal practices for finding joy and gratitude in life, such as his 1530-day gratitude journal and his passion for writing.
Here’s some highlights of our conversation…
and much more…
Here are the links to listen to the episode:
Audio only with transcript: https://podcast.6star.business/1743080/13106695-profitable-sustainability-balancing-business-success-and-positive-impact-with-shell-horowitz/
Or video without transcript: https://www.youtube.com/watch?v=mibStVs0MiY
Deepak Saini
I was a guest July 26 on the Deepak Saini Show, an episode titled “The Impact your Business can have on Global Issues.” In about half an hour, we started by talking about my earliest social change influences, including how the house of cards about checks and balances in government came crashing down around me when I was 12.
Then we moved to the idea of win-win-win-win-win and the abundance mindset. ”There are always more than two stakeholders.” And we already know the technology that can fix society’s biggest problems—but it will take public relations skills to create the will to move forward. But “instant” movements don’t come up out of nowhere; there’s always a story leading up to the big public splash.
Briefly discussing some right and wrong ways to do alternative energy, we then focused on how business benefits from building in environmental and social good—and steps any business can take to figure out where they should create their specific impact. Near the end of the show, Deepak asked me about my own health regimen (something that almost never comes up in interviews).
Spotify: https://open.spotify.com/show/6msnneCvFXic1ig5EqDue9
YouTube: https://youtu.be/MVUkKOYCT1c
Apple Podcast: https://podcasts.apple.com/us/podcast/the-impact-your-business-can-have-on-global-issues/id1745518106?i=1000663398111
——
Jean Border interviews Shel on the Focused Practical Dreamer podcast, https://www.FocusedPracticalDreamer.com/shel-horowitz/
Some of what you’ll hear in this 57-minute show:
——
Mari-Lyn Harris of Heart at Work interviewed Shel on her Creating an Impact podcast, which also aired on her Summit for Changemakers: https://www.youtube.com/watch?v=MJWzZ1sdDEw
Mari-Lyn has had me on her podcasts and telesummits many times and we always have a great conversation. Despite the short length, we managed to cover:
——
Ian Peterman interviewed Shel on his Conscious Design podcast. Shel is not a designer, but had a lot to say on how design can be a tool of environmental and social justice.
I’ve gotten quite a bit of media coverage recently, though only the first two links are about green and social justice business practices. But hey, I’m eclectic ;-).
Share2Seed quotes me in a long piece about how Elon Musk has made it more OK to be a successful eco-entrepreneur https://medium.com/@Share2Seed/how-to-be-an-ecopreneur-and-get-paid-well-like-elon-musk-463a0e3eaed7
Included in this roundup story about making seasonal businesses more sustainable. https://www.incfile.com/blog/how-to-make-seasonal-business-sustainable
Profiled in this article about how I as a rural business owner and activist use broadband. https://www.explorebeyond.org/stories/broadband-powers-entrepreneurship-in-rural-new-england/
I presented a brief gallery talk on the stunning posthumous show of my stepfather, Michihiro Yoshida, a painter whose bright colors and surrealistic images earned him the title, “The Mythic Modernist.” His site is http://artbyyoshi.com, and the slide talk is at https://us02web.zoom.us/rec/share/3qKcWmG8nEb8FMYIHTpf8AVYILof-xfJtxP5MfxKEQegkkhcTlZwHCDbyGKxBuhH.-9D0QrXxeZDB4lZi Passcode: BtAUz?Y3 (the presentation starts at 2 minutes, eight seconds into the video).
My tips on traveling like a local lead off this article on traveling internationally for newbies: https://arreh.com/planning-a-trip-heres-what-you-need-to-know-10-pieces-of-advice-for-new-travelers/
My interview, How to Write a Book for Social Change, is live on Dan Janal’s Write Your Book in a Flash podcast: https://www.youtube.com/watch?v=HPUoVPp2yP4 . I had a short-term physical issue that day, which explains some of the weird pauses—but the information is really good, and because it’s focused on authors building movements, it’s significantly different material from many of my other interviews.
It’s worth noting that a lot of my social change consulting practice is book shepherding and book marketing for authors with socially conscious books. In other words, if you’re looking to get a change-the-world book done, published, and/or marketed, please get in touch: https://goingbeyondsustainability.com/contact/
——
Profiled in this article about (of all things) how I as a rural business owner and activist use broadband. https://www.explorebeyond.org/stories/broadband-powers-entrepreneurship-in-rural-new-england/
——
Nice new print interview with Shel on Billion Success: https://billionsuccess.com/shel-horowitz/
——
For his Western Mass Business Show, radio host Ira Bryck asked Shel to put together a panel. Shel reached into the activism world to pull in State Senator Jo Comerford (who was elected after a decades-long career at MoveOn and elsewhere) and to the green business world for Raj Pabari, a 16-year-old entrepreneur who has started multiple companies and has 16 employees.
Watch video: https://www.youtube.com/watch?v=Kdego4U3jSM&feature=youtu.be
Takeaways:
——
Here’s my talk last month at the Kindness Matters Summit. The audio came out a bit rough, with some words getting chopped (and more ums/uhs/pauses than usual–I wasn’t feeling all that great)–but it’s worth the effort, because this is a really good introduction to social entrepreneurship through the lens of kindness and an emphasis on ordinary people succeeding despite the challenges. https://www.youtube.com/watch?v=gHXiTtJ5wiA&feature=youtu.be
——
Quoted at some length in Playboy, of all places, on individual actions we can all take to avert climate catastrophe.
——
Wide-ranging written interview on Fem Founder (I was very pleased that they would interview a man) about being a tiny startup, morphing my business multiple times, marketing challenges, the current work on strategic integration of profitability and social change–and even some insight into my lifestyle and my volunteer social justice/immigration justice/environmental activism outside of work. https://www.femfounder.co/femfounderstories/shel-horowitz-interview . If you prefer to read it on Medium, it’s also at https://medium.com/fem-founder/do-the-homework-to-make-sure-you-can-find-a-market-if-you-follow-your-heart-with-shel-horowitz-f27efb35ac82 . Note that at this time, I am not pursuing the activist clearing house idea that the interview refers to. I have something more exciting that I’ll reveal to you down the road.
——
The 22-minute Climate Change with Scott Amyx interview I taped several weeks ago is now live: https://scottamyx.com/2020/08/31/interview-with-shel-horowitz-green-transformative-expert/ We discussed some very different ideas about marketing, the importance of environmental and social commitment to profitability, and more.
——
Insight-packed five-minute interview by Mitchell Levy https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-455-guest-shel-horowitz/
——
Back in March 2020, I responded to a reporter query on corporate social responsibility (one of my fortes). I received a note from the reporter that the story was published late last month, and I was very pleased with the way it came out. I talk about one of my favorite examples, a company that addresses poverty, the environment, and quality of life all at once, through solar LED lights. And I enjoyed reading the examples other experts provided, too: https://blog.submittable.com/csr-examples/
——
Also quoted in some depth on whether socially conscious advertising is a good thing. Not surprisingly I argue that it is, and back up my claim with facts: https://www.verywellmind.com/does-socially-conscious-advertising-work-4847116
——
Mirko Galassi interviews Shel on the Italian channel Webenjoy.net:
——
Willie Crawford interviewed me last summer and I missed the message where he told me the interview was posted. This is what I’m posting on my interview page about it (yeah, I recognize that posting in the third person is odd on Facebook, but that’s why):
My segment starts at 31:11, and we covered a LOT of ground:
——
I’m the final of 22 positive-thinking experts featured here: https://upjourney.com/how-to-get-rid-of-negative-thoughts
——
Mira Rubin interview with Shel Horowitz on the Sustainability Now podcast
The power of one person making a difference—and the corollary power of thinking big: three examples everyone has heard of but maybe haven’t thought about what that really means
Carole Murphy—HeartStock Radio
Mature Preneurs Talk with Diana Todd-Hardy
Profitability Revolution with Ruth King
Interview with Brian Basilico on the Building Authentic Connections Online Networking podcast. Interestingly enough, Brian did not have the link to my media center ahead of time, so this was a freewheeling, off-the-cuff interview with neither of us knowing ahead where the conversation would flow. We managed to cover quite a bit of ground:
https://www.baconpodcast.com/episode-315-guerrilla-marketing-heal-world-shel-horowitz/
Hear Shel on Game Changers with Lisa Faulkner, https://directory.libsyn.com/episode/index/id/5334235
Stephanie Chandler interviewed me on Writing to Create Social Change:
The debut of my brand new talk, How Social Entrepreneurs Can Thrive in a Trumpian World, was a webinar put on by Green America (my fourth for them). Catch the replay at https://youtu.be/GderLF6vn0s
Karina Crooks interviews me on the Business Code Podcast: :
Brief but powerful interview on JenningsWire—a great lesson in how to make the most of less than nine minutes.
Ajay Prasad and I chat on Founder’s Corner. He mentors me about pricing, ROI, and other MBA-type business concerns, while I educate him on green business and the green/social entrepreneurship market—including three different types of customers for green products and services and the surprising answers to questions like 1) what’s the largest segment of customers for green products? And 2) what company sells more organic products than Whole Foods?
Positive Phil Podcast. We start with a detailed example of the types of products that can create social betterment (reducing poverty, creating jobs), environmental/health/safety improvement (eliminating toxic fumes and a major fire hazard), and make a nice profit all at once. Then several examples of how we can improve our engineering and design by studying nature. We discuss the word “Transformpreneur” (which I use to describe myself)…how solar can be workable for renters and for people who live in cloudy areas…how to replace boring press releases with fascinating ones…a company that has thrived by employing “unemployables”—and what I love about the work I do and the life I lead.
Brand with Jenna—Brave Entrepreneur Podcast: (Episode 90):
Profits and Prana with Ysmay Walsh:
Smart Hustle Podcast with Ramon Ray:
Reaching the Finish Line—Kallen Diggs
Unlike most interviews I do, this one focused on book publishing and not on the core message that business can profit by solving our biggest problems.
Five-minute interview on Jennings Wire: “How Ordinary People Can Do The Extraordinary” How ordinary people start and lead movements—and how Shel saved a mountain in his own town.
Mike Schwager:
How I got started in social/environmental change at age 3 and returned to it (for life) at age 12. Dialog with Jack Nadel, 92-year-old entrepreneur with a green product line. The easiest ways a business can go green—and the real 7-figure savings that are possible when counting all the costs. Why market share doesn’t matter, and how to partner with competitors
Western Massachusetts Business Show with Ira Bryck, Profiles of several companies that were founded to good in the world. Green companies as price leaders. How to get a copy of my $9.95 ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle at no cost.
Bill Newman—WHMP: (segment starts at 28:28): A quick, intense 11-minute trip through the highlights of my work
Ask those Branding Guys: (segment starts at 9:23)
Barry Moltz: (segment starts at 15:12)
Todd Schinck, Intrepid Now, with a nice emphasis on the power of ordinary people to change the world (segment starts at 2:28)
JV Crum, Conscious Millionaire, second interview: We cover my first activist moment at age 3, how I helped save a mountain, the next big environmental issue, and how a simple vow in my 20s changed my life (segment starts at 3:25)
Jill Buck, Go Green Radio: The difference between socially responsible and socially transformative businesses, impact of a social agenda on employees, urban farming, new energy technologies…and a cool case study of how a dog groomer could green up. (segment starts at 0:52)
Kristie Notto, Be Legendary: The perfect example of a business that addresses social issues, the hidden revenue model I showed a social entrepreneur, how a famous gourmet food company went head-to-head with a much larger competitor, what we can learn about engineering from nature, and why wars are solvable
Leon Jay, SocialpreneurTV (you’ll get to see what I look like when I’m overdue for a haircut/beard trim—a rare glimpse at Shaggy Shel)
Two-part interview on Steve Sapowksy’s excellent EcoWarrior Radio podcast: (Listen to Part 1 before Part 2, of course)
The first of two excellent shows on Conscious Millionaire
Links about the Gulf Spill:
BP’s behavior, if these sources quoted in NY Times are accurate, is probably criminal (via @gfriend, quoting @climateprogress): https://climateprogress.org/2010/05/03/bp-oil-spill-federal-permit-cut-costs/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+climateprogress%2FlCrX+%28Climate+Progress%29
If this is the plan that’s working, I’d hate to see the one that failed: (via @BusinessGreen) https://bit.ly/b2uW3g
RFK, Jr.: Gulf oil spill caused by anti-ethics culture of Bush’s “regulators” in collusion w/ BP, Halliburton: https://www.huffingtonpost.com/robert-f-kennedy-jr/sex-lies-and-oil-spills_b_564163.html
BP’s Louisiana oil disaster will have repercussions across numerous industries (Triple Pundit)–and WHY are we still talking about expanding offshore drilling? I think we should be looking at the safety of all the existing rigs, first: https://www.triplepundit.com/2010/05/economic-impact-deepwater-horizon-oil-spill-loui…siana/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TriplePundit+%28Triple+Pundit%29
The always-brilliant George Lakoff on how Obama could have used the BP disaster to create a unified multi-issue leadership/moral position #fbhttps://www.huffingtonpost.com/george-lakoff/obamas-missing-moral-narr_b_593528.html
Other Links:
My favorite energy futurist Amory Lovins’s TED talk on how to get the US OFF oil entirely, add 1 million jobs & lots of ROI #fb #li https://us.cnn.com/video/?/video/living/2010/01/04/ted.amory.lovins.ted #Green (I love his “Faroffistan”)
Go Green Cars: Videos: Hemp sports car by Lotus lighter, cheaper, stronger than steel. Research by Henry Ford, 1941! – https://tinyurl.com/2b946ez (via @GreenCelebrity)
Prevention Mag: Why you’re greener than you think/24 easy green steps https://bit.ly/bhmS2C
World Bank $12 million program to replace African kerosense lamps (polluting, nonrenewable, carbon spewing) w/ solar (via @whatgreeninvest) https://www.reuters.com/article/idUSTRE64H46220100518?feedType=RSS&feedName=GCA-GreenBusiness&utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+reuters%2FUSgreenbusines…sNews+%28News+%2F+US+%2F+Green+Business%29&utm_content=Twitter
Even a very conservative study finds that investments in climate change mediation and other Green measures are well-worth doing: https://greeneconomypost.com/conservative-study-climate-action-improves-economy-9723.htm
The best Clean & Green links for April:
Read the rest of this entry »
Here are the links of the month:
Read the rest of this entry »