11 Apr, 2025
Uncategorized
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Shel Horowitz’s Clean and Green Marketing Tip: April 2025
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How to Capitalize on Awards and Recognition
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Photo Credit: RDNE Stock Project via Pexels
Awards are validation by a presumably neutral third party with clout. So don’t be afraid to brag! Here’s a small sampling of what’s possible:
- As soon you can, put a banner on your home page and product page that your book, film, art, recipe, or whatever is an award-winner. Use the award logo, if possible. If you get a second award (or honorable mention/finalist), change the text to “multiple-award-winning”
- Put it front and center in your next newsletter/blog
- If the award has a logo, add it to your retail packaging. For a book or CD/DVD, put it on the front cover. For retail packaged goods, the front panel of your box, jar or can. For plastic bags with a cardboard label, put it on the label.
- Add it to your email sig
- Send out a personalized brag to all your contacts including media, people who hire you, people in your coaching groups, etc.
- Send something out to selected media
If you come up with more ideas, let me know. I might list them (and credit you) in next month’s newsletter.
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Discover why Chicken Soup’s Jack Canfield, futurist Seth Godin, and many others recommend Shel’s 10th book, Guerrilla Marketing to Heal the World (and download a free sampler). Autographed and inscribed copies available. |
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Acres of Clams
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Acres of Clams, a film by Eric Wolfe
This new documentary chronicles something I was not only directly involved in but that I consider one of the most important things I’ve ever done: Clamshell Alliance and the mass occupations of the nuclear power plant construction site at Seabrook, New Hampshire, USA.
Clamshell organized two small nonviolent occupations at the site in the summer of 1976, with 18 and then 180 people. The following spring, about 1800 to 2000 of us gathered at the site, and I was one of 1414 arrested. The following April, some 20,000 came to the legal rally that Clamshell and the state negotiated before a prospective fourth occupation, and the following year, a group of militants who rejected the Clam philosophy of nonviolent action had an action of their own. I was involved only in the 1977 occupation—and in the current revival of Clamshell as an organization, and wrote some small parts of the current Clam website.
This review is the perspective of a participant, not an “objective journalist.” The country and the world were changed by our work. And we participants continue to learn and grow from those actions. I’ve never met anyone who participated in Clamshell’s actions that claimed to be untouched by the experience. I document why I thought Clamshell was so important and how we changed the world in a blog series I wrote for the 40th anniversary of the 1977 action. And the timing of this review in my April issue again attempts to honor that amazing and very successful temporary community in the custody of the state.
Like my essays, Eric doesn’t pretend to be objective. His film is both a reflection on his own experience and a look at the wider movement. He looks at the origins of opposition to the Seabrook nuke, the betrayal by a state government that subverted the will of the people in Seabrook and several nearby towns (who voted not to accept the project) to the power company’s agenda, and how these threads began to coalesce into Clamshell.He looks at:
- How Clam adopted principles like active nonviolence and consensus decision-making, and where we found the trainers who could spread these concepts
- How local residents provided crucial logistical support including staging areas
- How Charlie King’s song “Acres of Clams” became the Clamshell anthem
- How the governor (Meldrim Thomson), the state Attorney General (future Supreme Court Justice David Souter), and the publisher of the only state-wide daily newspaper (William Loeb of the Manchester Union-Leader) attempted to fend off the movement
- How the faction disaffected after the 1978 compromise did their own action but failed to gain local support
By far the largest attention is to the events of 1976 and 1977, but the movie does cover the movement’s unexpected nationwide expansion following the 1977 occupation, along with such important events as the release in 1979 of Hollywood’s “The China Syndrome” and the news just days later of the Three Mile Island nuclear meltdown. And it tracks the movement into the late 1980s, though without a lot of detail. Eric also includes much more recent interview clips with many of the core activists, reflecting on the changes we wrought and the continuing work so many of us have done.
If you want a good insider’s look at how to create a movement that accomplished significant change without giving up its joy and creativity, see this film. If you participated in Clamshell or any of the dozens of similar organizations and want to remember your passion, see this film. If you want to understand younger relatives or co-workers who are involved with movements such as Sunrise Movement, Extinction Rebellion, 350.org, Free Palestine, Black Lives Matter, etc., this film might help. And if you want to catalyze the safe energy movement amid massive pressure to bring the zombie nukes back into the power mix, or simply want to debunk the myth that the social change movements of the 1960s suddenly morphed into navel-gazing complacency, arrange a public showing of this film.
Personal note: The reason I was at Seabrook in the first place was because three years earlier, I’d done a report for a college class on “the pros and cons of nuclear power.” I quickly discovered that there were lots of safety, environmental, and economic cons—but no pros. My first book, published in 1980 in response to the Three Mile Island accident, was about why nuclear power is a really bad idea. My participation fed my involvement in the safe energy/green power world, both as an activist and as a consultant to green and social-change businesses.
See “Acres of Clams” at https://youtu.be/RPuE9oKh6-I
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About Shel
Speaker, author, and consultant Shel Horowitz of GoingBeyondSustainabiity.com helps businesses find the sweet spot at the intersections of profitability with environmental and social good — creating and marketing profitable products and services that make a direct difference on problems like hunger, poverty, war, and catastrophic climate change. His 10th book is Guerrilla Marketing to Heal the World.
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