The Difference Between Book Buying and Book Reading Audiences: Book Marketing Tip, Dec. 08
Today’s Book Marketing Tip is a guest article form Susan Kendrick, of Book Cover Quick Start, discussing (among other things) the important distinction between readers and buyers, and how that affects your book. And by the way, if you order a copy of my seventh book, Grassroots Marketing for Authors and Publishers, directly from me, one of the two free e-books you get is “How to Write and Publish a Marketable Book”-which includes a full chapter on covers.
Take it away, Susan!
-Shel
Does Your Book Cover Have a Hidden Target Market?
One Book–Multiple Target Markets?
Discover the Hidden Buyers for Your Book
(That Can More Than Double Your Sales!)
By Susan Kendrick
By now you must have heard or read at least once that you should narrow
your niche, know your target audience and market exclusively to them on
your book cover. I’m going to tell you to forget all that for a few
minutes, because I want to help you see the hidden sales opportunities you
could be missing.
For the next few minutes, I want you to think about your book in terms of
readers and buyers, two often separate target markets you need to make an
impact on with your book cover.
But aren’t readers and buyers the same person?
Not always. Keep reading. Read the rest of this entry »
