Does Visibility Marketing Ever Serve a Purpose? Part 2: Frugal/Green Marketing Tip, July 2010
Last month, we looked at the incredible effectiveness of visibility marketing in advancing social causes. Can it also advance a for-profit business, and do so without buying enormous amounts of expensive advertising? Can small businesses take advantage of this kind of messaging?
I’d give the answer a qualified yes. Branding/visibility campaigns can work for small businesses, especially those with a social and/or environmental message. And now that a branding campaign can drive traffic to a website that reveals the whole story, it’s easier to pull one off than it would have been 20 years ago.
A large-scale but very counterculture example is Read the rest of this entry »
