The Clean and Green Club

In advertising, you pay for every inch of space, every word, or every second of time. So how, in this very limited canvas, can you get your money’s worth? Here are two easy strategies you’ll really want to implement whenever you’re paying for an ad, and you probably want to include even on marketing pieces other than ads (such as press releases and brochures)—because they could increase your return by orders of magnitude, without significantly increasing your costs. Read the rest of this entry »