The Clean and Green Club

Shel Horowitz’s Book Marketing Tip of the Month, June 2008

Yes, there are many others besides Shel Horowitz’s Book Marketing Tip of the Month, and this is not intended to be comprehensive. Here are a few that I like, in alphabetical order by author’s last name.

Marion Gropen’s Publishing for Profit blog. Would you believe there’s at least one person in the universe who can bring an accounting perspective to book publishing and marketing issues without losing sight of the marketing agenda? She’s been CFO at some mid-sized publishers and a stalwart on the indy publishing scene for years. And she really gets it.

Brian Jud’s blog on book marketing – very useful essays on strategic marketing, some of them in great depth.

Bookmarket Blog – John Kremer. From the author of 1001 Ways to Market Your Books. A mix of posts advertising his own offerings with very perceptive writing on the book industry–everything from web design to the Regnery case that I’ve written about, where conservative authors sued their publisher claiming diversion of funds to book clubs they own.

Ken McArthur’s recent book The Impact Factor had a great launch. Ken used the launch as a lesson in social media, invited people to participate in all sorts of ways. Ken’s blog includes entries about the book launch and also his joint venture conferences.

Jacqueline Church Simonds of Beagle Bay Publishing/Creative Minds Press works the book trade show circuit, and reports on it here: witty, opinionated, observant–everything a blog should be, other than frequently updated.

Dorothy Thompson’s Pump Up Your Book Promotion featurs lots of interviews about book marketing with various successful authors, plus good and sueful tips (e.g., using Google alerts to discover copyright infringement.

Got a favorite blog about publishing? I’ll do a column like this every once in a while. If you have a suggestion, please list it in the comment section.