The Clean and Green Club

If you are involved with a retail business, a community agency or nonprofit, a home-based entrepreneurial venture, an Internet business, or any other venture where you try to find markets for your products, services, or ideas–listen up!

Here’s a special half-price offer on Grassroots Marketing: Getting Noticed in a Noisy World, which was a Finalist for ForeWord magazine’s Book of the Year Award, has been endorsed by Jay Conrad Levinson (author of the Guerrilla Marketing books), and praised in the national press.

306 oversize pages, 39 chapters, covering…

Part I: Seven chapters on marketing fundamentals, including a terrific course on copywriting and a branding chapter that explains eight different factors to consider in choosing the name of your product or even your business.
Part II: Ten chapters on print promotion, from turning newspapers and magazines into your own publicity bureau to how to do postal direct mail for just pennies an envelope–not to mention how to buy paid advertising for a tiny fraction of the stated price.
Part III: Marketing in electronic media: Three chapters on being a radio/TV guest, advertising effectively in these media, and the latest innovative media at the time the book was written. (That last chapter, I admit, is pretty out of date, as is about 10% of the Internet stuff–but the rest of the book holds up quite well).
Part IV: Nine entire chapters on the Internet, more than 60 pages that go waaaay beyond websites–and again, most of it is still pretty current, but it doesn’t cover recent developments. There’s even a chapter on integrating databases and websites–something I haven’t seen in any other marketing book. Some of the advertising and e-mail techniques have changed, but the basic core information is still valid.
Part V: Six chapters covering trade shows, retail marketing, telephone and in-person selling, and a short but very profitable chapter on creating systems that generate repeat and referral business.
Part VI:Four chapters on advanced techniques: networking, brand-building, getting paid to do your own marketing, and tracking–plus an extensive resources section

–>The book (306 oversize pages, chock full of information and examples) is quite reasonably priced at $22.95 (plus $5.50 shipping to the US or $12 elsewhere). But here’s how to get it for just $11.50 (plus shipping). All you have to do is order a copy of either Principled Profit: Marketing That Puts People First or Grassroots Marketing for Authors and Publishers at the regular price, and use the special links below to order–and you only have to pay one shipping charge, so you save even more. Or, get e-book editions and save the postage entirely!

Click here for Principled Profit ($17.50) + Grassroots Marketing ($11.50)Or, click here for eBook editions

Click here for Grassroots Marketing for Authors and Publishers ($24.95) + Grassroots Marketing ($11.50) Or, click here for eBook editions

–>Even better: Hire Shel to speak and buy a copy of Grassroots Marketing: Getting Noticed in a Noisy World for your attenders at just $8 per copy (minimum of 36), plus shipping at actual cost, even without buying a different title. https://www.frugalmarketing.com/contactform.shtml

These offers are subject to availability and may be withdrawn at any time. However, I expect to have adequate stock for at least a few months, thanks to a special deal my publisher gave me.