The Clean and Green Club

Looking around for the perfect business to complement this month’s book review on gratitude, I thought of SendOutCards.com, and particularly of one of their top affiliates, Michael Stammer.

SendOutCards is a system of using technology to replicate the personal touch. My Virtual Assistant sent us a SendOutCard recently, and my wife said, “I think she made it herself.” Actually, she’d used the website to create a personal message and design on a personalized card, and have it sent to me postally. To my wife, it had more impact than a store-bought card that would have to have been hand-addressed and mailed. And to me, even though I was aware of SendOutCards and recognized what she was doing.

Michael leapt onto my radar two years ago, when I received an unsolicited card in the mail, from a stranger–Michael–complementing me on the new format for my newsletter.

Wow! I was so shocked and delighted, I picked up the phone–and found a delightful, helpful individual.

Next, Michael followed up with this personal e-mail:

It was such a pleasure to speak with you this evening. I do like the new format for the newsletter. The shorter abstracts of articles format has always appealed to me. It lets me get a sense if an article is something I have an interest in and quickly move through a  to what I want to spend more time on. That’s the way hypertext should be used in my opinion.

As for the cards program you can set up a gift account for yourself on my dime by clicking this link: <https://www.sendoutcards.com/stammer>www.sendoutcards.com/stammer. When there, click the banner and an interactive audio will lead you step-by-step through the process. I think you’ll find it’s pretty easy to figure it out. Call me at 817.261.2108 if you have more questions.

Feel free to contact me any time, Shel.

Michael has stayed in touch, but not obnoxiously. I see five e-mails from him in the last two years, plus some Facebook and Twitter He has connected me with someone he thought I should know. He offered to bring my book to the attention of SendOutCards’ catalog division. He’s sent me gifts through the service, including brownies around my birthday. And he has quietly reminded me that if I choose to get involved with the service, I can sign up under him.

If I ever do sign up, it will be under him. I’ve turned down at least two other people who’ve tried to recruit me, telling them that Michael had earned my loyalty, and would earn my business if I decided I wanted to use the service.

And just to prove once again that what goes around comes around, my next book, Guerrilla Marketing Goes Green, includes HIS URL for the service: https://jumproductions.com/businessbyreferrals.html