The Clean and Green Club

Mark Joyner’s Best-Seller Contest

Coming to you early this month so you have time to enter Mark Joyner of Simpleology’s be-the-next-bestselling author contest. (He’s been a #1 best selling author at least three times, including not only Amazon but the New York Times and Wall Street Journal lists.) All you have to do is submit a quick little video, by February 26. He’s got quite a package for the person who wins. First, go and read Mark’s new (no-cost) e-book, “The Rise of the Author”–any trend-watcher will benefit from reading this, as it puts a context around many of the changes in publishing over the last couple of decades. Then submit your video (click on :”contest”). If you’re serious about reaching the next level, attend Joyner’s Bestseller Prep School telephone call on February 26.

On to this month’s tip: a no-lose way to get your book to everyone attending your speech

We all know that speaking is a great way to sell books–but that means you’ve got two sales to make: on to the meeting planner, and then again to the members of your audience.

I’ve experimented with some different options on the second sale. I’ve had a meeting planner buy enough copies to give a book to everyone, and another who bought a few cases to use as early-registration bonuses.

But speaker James Malinchak has an even better idea, if you can get into the planning early enough (before the attendance fee is set). This is so cool–he tells meeting planners, “how’d you like to provide every attender with a copy of my book, without paying anything extra?” Of course, the meeting planner is going to say yes–it’s a no-brainer, after all. Then Malinchak tells the planner to simply add the buy-in-bulk discounted cost of the book (including shipping) to the seminar fee! The event planner can even offer autographed copies.

Brilliant. It’s no big deal to go from, say, $79 to $85, considerable extra money in the author’s pocket, considerable added value for the meeting planner and attenders.