Another Recommended Book: Growing Local Value
Growing Local Value: How to Build Business Partnerships that Strengthen Your Community, by Laury Hammel and Gun Denhart
Reviewed by Shel Horowitz (Berrett-Koehler, 2007)
Another wonderful title in Berrett-Koehler’s Social Venture Network series, Growing Local Value profiles a number of successful companies who see themselves as partners witht heir communities–and shows how these businesses can market successfully by distinguishing themselves from faceless corporate competition. Examples: An independent bookseller in Utah who says, “the real pleasure in bookselling comes in pairing the right book with the right person”…a San Francisco chain of boutique hotels, restaurants and day spas where each unit provides a completely different experience, and where a “hotel matchmaker” channels guests into the facility that best matches their tastes: concerning itself with “creating wonderful dreams” rather than providing a mere place to sleep…a large bakery that provides jobs to people formerly seen as unemployable (and got the contract to supply Ben & Jerry’s, probably as a direct result of this social commitment), and does so in such a way that the company is protected, and the employees can get away from the poverty, prison, and drug problems of their pasts…a garden supply company that helped revitalize the blighted neighborhood it called home.
All of these, and most of the other numerous examples in the book, were good for the community AND highly profitable.
Different chapters look at
- Putting the customer and community first
- Financing without compromising values
- Making employees into partners
- Partnering with other local businesses, government entities, and nonprofits (separate chapters)
- My favorite chapter, on turning sustainable principles into competitive advantages (which I also talk about in my own award-winning book, Principled Profit: Marketing that Puts People First)
