Tag Archive for USP

Does Visibility Marketing Ever Serve a Purpose? Part 2: Frugal/Green Marketing Tip, July 2010

n a smaller scale, a local fair-trade organic coffee company, Dean’s Beans, has done some wonderful visibility marketing: from bumper stickers that say, “Make Coffee, Not War” to founder Dean Cycon’s numerous personal appearances promoting his book on fair-trade coffee adventures (see my review here), to partnering with local community organizations to make custom-labeled coffee that benefits these charities, to underwriting various public radio programs, Dean’s Beans has focused heavily on marketing by being visible.


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