The Clean and Green Club

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• The Clean and Green Club
• Best of Clean & Green Links
  • Clean and Green Club, June 2025
  • The Clean and Green Club, June 2023
  • The Clean and Green Club, May 2019
  • Recent Interviews & Guest Articles
  • Clean and Green Club Best Links for May, 2010
  • Best Clean & Green Links of April
  • Best Clean and Green Links of March
  • Best Clean and Green Links of February
• Book Marketing
  • The Clean and Green Club, March 2026
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  • The Clean and Green Club, November 2014
  • Analysis of a Really Bad Book Query Letter (With Lessons for Non-Authors, Too)
  • Lessons From a Book Launch, Part 1
  • Website Models for Writers, Part 1: Shel Horowitz's Book Marketing Tip, Dec. '09
  • Why Covers Matter: Shel Horowitz's Book Marketing Tip, Nov. 09
  • Resources and Approaches to Get Big-Time Publicity: Shel Horowitz's Book Marketing Tip, Oct. '09
  • Seven Mindsets to Get Publicity for Your Book: Shel Horowitz's Book Publicity Tip, Sept. '09
  • Can You Pounce On A Breaking News Event?
  • Can an Org Use Your Book? Part 5: How to Approach the Organization
  • My Quandary = Your Opportunity
  • Can an Org Use Your Book? Part 4 What Kinds of Books Can Work for Organizations? Book Marketing Tip, April, 2009
  • Can an Org Use Your Book? Part 3: How Orgs Benefit by Partnering With You
  • Can an Org Use Your Book? Part 2: Types of Organizations
  • Can an Org Use Your Book? Part 1-Advantages
  • The Difference Between Book Buying and Book Reading Audiences: Book Marketing Tip, Dec. 08
  • Going From Self-Published to Major Publisher
  • Tupperware Parties for Books? Why Not?
  • Anatomy of a Promotional Offer
  • Market Your Book with a Postcard, Part 2 of 2: Book Marketing Tip, 8/08
  • SPAN's Amazon/BookSurge Antitrust Lawsuit Campaign
  • 10 Reasons to Promote Your Book with Postcards: Book Marketing Tip, 7/08
  • Shel Horowitz’s Book Marketing Tip of the Month is posted, June 2008
  • Some Useful Blogs for Book Marketers
  • Positive Power Spotlight: Eco-Libris
  • Shel Horowitz’s Book Marketing Tip of the Month is posted, May 2008
  • Triage Webpages: Shel Horowitz's Book Marketing Tip of the Month, May 2008
  • Almost Time for BEA--Will You Be There?: Shel Horowitz's Book Marketing Tip, April 2008
  • Selling Books in Strange Places
  • Make it Impossible NOT to Get Your Book Into the Hands of Every Attender
  • Does Your Book have a Seasonal Tie-In? You Need Multiple Publicity Timelines
  • Conversations, Part 2: Seize the Moment
  • A Lesson on Targeting--And On Redirecting the Conversation to Your Advantage
  • Nominate Your Book for Dan Janal's Cool Book of the Day
  • Guest Tip: The Power of 3rd-Party Gifting
  • Why Seek Publicity for Your Books?
  • Never Stop Chasing Coverage:Book Marketing Tip, August '07
  • Even Fiction Can Have News
  • Grassroots Marketing for Authors and Publishers--Author's Best Friend
  • Frugal Book Marketing Tips to Launch July 25
• Book Reviews
  • The Clean and Green Club, April 2026
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  • Another Recommended Book: UnMarketing
  • Another Recommended Book: Brains on Fire
  • Another Recommended Book: Become an Award Winning Company
  • Another Recommended Book: The Underdog Edge
  • Another Recommended Book: Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact, by Dalya F. Massachi
  • The Clean & Green Club, January 2012
  • February 2011: Lessons from the Ritz-Carlton, San Francisco
  • Another Recomended Book: Good For Business
  • Another Recommended Book: Growing America by David A. Kidd
  • Another Recommended Book: Go Green, Live Rich
  • Recommended Book, 5/10: Free: The Future of a Radical Price
  • Another Recommended Book: Dealing with the Tough Stuff
  • Another Recommended Book: Trust Agents, by Chris Brogan and Julien Smith
  • Another Recommended Book: Appreciation Marketing
  • Another Recommended Book: The Pursuit of Something Better
  • Another Recommended Book: ONO: Options Not Obligations
  • Another Recommended Book: CauseWired
  • Another Recommended Book: If Not Me, Then Who? By E. Cabell Brand
  • Another Recommended Book: Finding the Sweet Spot
  • Another Recommended Book: Greening Your Business
  • Another Recommended Book: Just Good Business, by Kellie A. McElhaney
  • Another Recommended Book: The Customer Delight Principle
  • Another Recommended Book: The 4Cs of Truth in Communications
  • Another Recommended Book: Zentrepreneurism by Allan Holender
  • Another Recommended Book: Ethical Markets by Hazel Henderson
  • Another Recommended Book: All Marketers Are Liars
  • Another Recommended Book: Truth: The New Rules
  • Another (Highly) Recommended Book: The Speed of Trust
  • Another Recommended Book: Growing Local Value
  • Ally Relationships (recommended book)
  • Review: Made to Stick
  • Another Recommended Book: Working Ethically...On a Shoestring
  • Another Recommended Book: Javatrekker: Dispatches from the World of Fair Trade Coffee by Dean Cycon
  • Another Recommended Book: Getting a Grip, by Frances Moore Lappé
  • Another Recommended Book: The Organic Entrepreneur: Cultivating the Conscious Capitalist by Maxine Hyndman
  • Grassroots Marketing for Authors and Publishers--Author's Best Friend
  • Another (Highly) Recommended Book: Infuencer: The Power to Change Anything
  • Why I'm Not Reviewing the Enron Book After All
  • Another Recommended Book: The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction by Leonard R. Sayles and Cynthia J. Smith (Wharton, 2005)
• Clean & Green Club
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  • Recent Interviews & Guest Articles
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  • Twitter, Part 2: What to Tweet
  • The Clean & Green Club, July 2012
  • The Clean & Green Club, June 2012
  • Shel Horowitz's Clean and Green Newsletter, October 2011
  • February 2011: Lessons from the Ritz-Carlton, San Francisco
  • Does Visibility Marketing Ever Serve a Purpose? Part 2: Frugal/Green Marketing Tip, July 2010
  • Does Visibility Marketing Ever Serve a Purpose? Part 1: Frugal/Green Marketing Tip, June 2010
  • Jeff Brown, RideBuzz.org: Expert Audio Interview, June 2010
  • Clean & Green Spotlight: PrintResponsibly.com
  • Recommended Book, 5/10: Free: The Future of a Radical Price
  • Clean & Green Spotlight, April 2010: Mr. Ellie Pooh
  • Member Survey
  • March Open Call: GoGreen Expo Report
  • Expert Interview: Hazel Henderson
  • Turning Birthday Guests Into World Citizens: Clean and Green Spotlight, March 2010
  • This Month's Recommended Book: All Customers Are Irrational (Jan '10)
  • Getting Lots of Other People to Sell Your New Product, Part 2
  • Getting Lots of Other People to Sell Your New Product
• Clean and Green Marketing Newsletter
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  • Recent Interviews & Guest Articles
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  • Does Your Inbound Marketing Suffer from Outbound Mindset?
  • The Clean & Green Club, October 2012
  • The Marketing Impact of Michelle Obama's Convention Speech: Clean And Green Club, September 2012
  • The Clean & Green Club, September 2012
  • The Clean & Green Club, August 2012
  • Pitching Journalists A Bit Off-Topic Without Pissing Them Off (February 2011 Tip)
  • Why Tweet? Shel Horowtiz's Clean And Green Newsletter, March 2012
  • Show Every Benefit: Shel Horowitz's Clean and Green Tip, May 2011
  • Twitter, Part 3: What Twitter is NOT
  • Another Recommended Book: The Underdog Edge
  • How Ireland Is Moving Toward Sustainability
  • The Clean & Green Club, May 2012
  • The Clean & Green Club, January 2012
  • Shel Horowitz's Clean and Green Newsletter, October 2011
  • Analysis of a Really Bad Book Query Letter (With Lessons for Non-Authors, Too)
  • Current Issue: November 2010
  • We Beat the Mountain: Clean & Green Spotlight, August 2010
  • No-Cost Newsletters Return: Shel Horowitz’s August 2010 Newsletter
• Expert Interview
  • The Clean and Green Club, May 2018
  • Recent Interviews & Guest Articles
  • Marcia Yudkin, Expert Interview
  • Jeff Brown, RideBuzz.org: Expert Audio Interview, June 2010
  • May Expert Interview: Alicia Polak, CEO of Khaya Cookies
  • April Expert Call: Mark Joyner on Social Change
  • Expert Interview: Hazel Henderson
• Friends Who Want to Help
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  • Shel Horowitz's Clean and Green Newsletter, October 2011
  • Great Resources: Friends Who Want to Help
• Frugal Marketing
  • The Clean and Green Club, July 2020
  • The Clean and Green Club, June 2020
  • The Clean and Green Club, May 2015
  • The Clean and Green Club, December 2014
  • Does Your Inbound Marketing Suffer from Outbound Mindset?
  • Pitching Journalists A Bit Off-Topic Without Pissing Them Off (February 2011 Tip)
  • Why Tweet? Shel Horowtiz's Clean And Green Newsletter, March 2012
  • Twitter, Part 2: What to Tweet
  • The Clean & Green Club, February 2012
  • Shel Horowitz's Clean & Green Newsletter, December 2011
  • Does Visibility Marketing Ever Serve a Purpose? Part 2: Frugal/Green Marketing Tip, July 2010
  • Does Visibility Marketing Ever Serve a Purpose? Part 1: Frugal/Green Marketing Tip, June 2010
  • Two Strategies to Increase Advertising ROI: Frugal/Green Marketing Tip, May 2010
  • April 2010 Frugal/Green Marketing Tip
  • Leverage Your Public Speaking: Shel Horowitz's Frugal Marketing Tip, April 2010
  • Getting Lots of Other People to Sell Your New Product, Part 2
  • Getting Lots of Other People to Sell Your New Product
  • Blog Platforms for Stable Websites: Monthly Frugal Marketing Tip, December, 2009
  • Another Recommended Book: Trust Agents, by Chris Brogan and Julien Smith
  • Revisiting Postal Direct Mail, Part 2: Holding Down Costs: Frugal Marketing Tip, Nov. '09
  • Resources and Approaches to Get Big-Time Publicity: Shel Horowitz's Book Marketing Tip, Oct. '09
  • Cognoscenti vs. Hoi Polloi: Shel Horowitz's Frugal Marketing Tip, Oct. '09
  • Mobile Marketing, Part 2: Legal, Ethical, and Strategic Considerations
  • Mobile Marketing, Part 1: The Newest Frontier: Shel Horowitz's Monthly Frugal Marketing Tip, August 09
  • Can an Org Use Your Book, Part 6: Corporate Partners
  • How to Jumpstart Your Market Research--For Pennies, or For Nothing
  • Match Message, Medium, and Audience: Frugal Marketing Tip, June 2009
  • Free as a Biz Strategy: Frugal Marketing Tip, May, '09
  • How to Cold-Pitch a Reporter: Frugal Marketing Tip, April '09
  • HP Offers 100 Free Business Cards
  • Get More News Coverage, Part 2-Follow Up: Frugal Marketing Tip, 2/0
  • Get More News Coverage, Part 1--Be Informed: Frugal Marketing Tip, 2/08
  • Succeed With Social Media
  • Ten Rules for Great PR in the 21st Century: Frugal Marketing Tip, 12/08
  • FSIs: Shel Horowtiz's Frugal Marketing Tip, Nov. 08
  • Revisiting Postal Direct Mail, Part 1: When? Frugal Marketing Tip, Oct '08
  • Anatomy of a Promotional Offer
  • SEO Copywriting, Part 2: Shel Horowitz’s Frugal Marketing Tip, September ‘08
  • SEO Copywriting, Part 1: Shel Horowitz's Frugal Marketing Tip, August '08
  • Other Web 2.0 Sites, Pt 2: Shel Horowitz's Frugal Marketing Tip, June 2008
  • Triage Webpages: Shel Horowitz's Book Marketing Tip of the Month, May 2008
  • Other Web 2.0 Sites, Pt 1: Shel Horowitz's Frugal Marketing Tip, May 2008
  • Shel's Award-Winning Book, Grassroots Marketing: Getting Noticed in a Noisy World, at Half-Price
  • Marketing on Web 2.0 Sites, Part 2: Social Networking Strategies
  • Jay Levinson, Up Close & Personal--French Riviera
  • Marketing on Web 2.0 Sites, Part 1: Why Participate in Social Networking?
  • Rebuilding A Business Relationship That Went Bad
  • Conversations, Part 2: Seize the Moment
  • A Lesson on Targeting--And On Redirecting the Conversation to Your Advantage
  • Pay-Per-Click, Part 4: Fast And Effective PPC Testing Strategies
  • Pay-Per-Click, Part 3: Copywriting The Ad
  • Pay-Per-Click, Part 2: Keyword Analysis and Selection (Shel Horowitz's Frugal Marketing Tip, Sept. '07)
  • Never Stop Chasing Coverage:Book Marketing Tip, August '07
  • Even Fiction Can Have News
  • Grassroots Marketing for Authors and Publishers--Author's Best Friend
  • Pay-Per-Click, Part 1: How It Works
  • A Much Deeper Look at Motivation to Buy
  • Frugal and Green Marketing
    • The Clean and Green Club, July 2020
    • The Clean and Green Club, June 2020
    • Does Your Inbound Marketing Suffer from Outbound Mindset?
    • Does Visibility Marketing Ever Serve a Purpose? Part 2: Frugal/Green Marketing Tip, July 2010
• Green And Profitable Column
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  • How Do You Balance Conflicting Environmental Priorities?
  • Don't Hide Your Light! By Shel Horowitz
  • Going Green: Private Sector Must Take Up the Slack by Shel Horowitz
• Green Living
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• Hear and Meet Shel
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  • Recent Interviews & Guest Articles
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  • Shel Horowitz's Clean and Green Newsletter, October 2011
  • Current Issue: December 2010
  • Hear & Meet Shel, August 2010
• Partner Campaigns
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  • February 2011: Lessons from the Ritz-Carlton, San Francisco
  • Great Resources: Friends Who Want to Help
  • Turning Birthday Guests Into World Citizens: Clean and Green Spotlight, March 2010
• Positive Power of Principled Profit Spotlight
  • Clean & Green Spotlight: PrintResponsibly.com
  • Clean & Green Spotlight, April 2010: Mr. Ellie Pooh
  • Positive Power Spotlight, December 2009: Marcal Manufacturing, LLC
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  • SendOutCards.com/Michael Stammer: Positive Power Spotlight, September 2009
  • Positive Power Spotlight, August 2009: EnergyCircle.com
  • Positive Power Spotlight: U.S. Cellular: "Ethics Pays"
  • Khaya Cookies - With a Conscience: Positive Power Spotlight, June 2009
  • Positive Power Spotlight: Southwest Airlines
  • Positive Power Spotlight: HelpAReporter.com (HARO)
  • HP Offers 100 Free Business Cards
  • Get More News Coverage, Part 2-Follow Up: Frugal Marketing Tip, 2/0
  • Positive Power Spotlight: Reteez.com
  • Positive Power Spotlight, January: Green Home Environmental Store
  • Positive Power Spotlight: Tyson Foods
  • Positive Power Spotlight: Equality Business Advisory Council
  • Newman's Own: Positive Power Spotlight, October '08
  • Positive Power Spotlight: Anita Roddick/The Body Shop
  • Positive Power Spotlight: Valhalla Organic Macadamia Farm
  • Positive Power Spotlight: Eco-Libris
  • AISO.net: Positive Power Spotlight, May 2008
  • Positive Power Spotlight: Superquinn
  • Herman Miller: Positive Power Spotlight, March 2003
  • LaborFair.com: Positive Power Spotlight, February 2008
  • Positive Power Spotlight: Chelsea Green Publishing
  • 94.7 The Globe: Positive Power Spotlight, December 2007
  • Positive Power Spotlight: GreenDisk.com
  • Another Recommended Book: Javatrekker: Dispatches from the World of Fair Trade Coffee by Dean Cycon
  • Positive Power Spotlight: Armstrong Capital
  • Positive Power Spotlight September 2007: Inkjet Solutions
  • Positive Power Spotlight, July 2007: Rocky Mountain Institute
  • Zappos.com: Positive Power of Principled Profit Spotlight, June 2007
  • Clean and Green Spotlight
    • The Clean and Green Club, June 2014
    • Shel Horowitz's Clean and Green Newsletter, October 2011
    • February 2011: Lessons from the Ritz-Carlton, San Francisco
    • We Beat the Mountain: Clean & Green Spotlight, August 2010
    • Clean & Green Spotlight: PrintResponsibly.com
• Principled Profit
  • Turning Birthday Guests Into World Citizens: Clean and Green Spotlight, March 2010
  • Another Recommended Book: Tipping The Point, by Tom O'Brien
  • Positive Power Spotlight, August 2009: EnergyCircle.com
  • Another Recommended Book: The Pursuit of Something Better
  • Another Recommended Book: The Heart of Marketing
  • Positive Power Spotlight: RegionalBest.com (April, 2009)
  • Positive Power Spotlight: Reteez.com
  • Another Recommended Book: The Customer Delight Principle
  • Newman's Own: Positive Power Spotlight, October '08
  • Positive Power Spotlight: Eco-Libris
  • 94.7 The Globe: Positive Power Spotlight, December 2007
  • Another Recommended Book: Javatrekker: Dispatches from the World of Fair Trade Coffee by Dean Cycon
  • Another Recommended Book: Getting a Grip, by Frances Moore Lappé
  • Positive Power Spotlight: Armstrong Capital
  • Positive Power Spotlight September 2007: Inkjet Solutions
  • Positive Power Spotlight, July 2007: Rocky Mountain Institute
  • Another Recommended Book: The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction by Leonard R. Sayles and Cynthia J. Smith (Wharton, 2005)
  • Zappos.com: Positive Power of Principled Profit Spotlight, June 2007
• Recommended Books
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  • Another Recommended Book: UnMarketing
  • Another Recommended Book: Brains on Fire
  • Another Recommended Book: Become an Award Winning Company
  • Another Recommended Book: The Underdog Edge
  • Another Recommended Book: Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact, by Dalya F. Massachi
  • The Clean & Green Club, January 2012
  • February 2011: Lessons from the Ritz-Carlton, San Francisco
  • Another Recomended Book: Good For Business
  • Another Recommended Book: Growing America by David A. Kidd
  • Recommended Book, 5/10: Free: The Future of a Radical Price
  • This Month's Recommended Book: The Responsibility Revolution
  • Go-Givers Sell More: Recommended Book, March 2010
  • This Month's Recommended Book: All Customers Are Irrational (Jan '10)
  • Another Recommended Book: Dealing with the Tough Stuff
  • Another Recommended Book: Trust Agents, by Chris Brogan and Julien Smith
  • Another Recommended Book: Integration Marketing by Mark Joyner
  • Positive Power Spotlight: Starlight Llama B&B
  • Another Recommended Book: Appreciation Marketing
  • Mobile Marketing, Part 2: Legal, Ethical, and Strategic Considerations
  • Another Recommended Book: Tipping The Point, by Tom O'Brien
  • Another Recommended Book: The Pursuit of Something Better
  • My Quandary = Your Opportunity
  • Another Recommended Book: ONO: Options Not Obligations
  • Another Recommended Book: CauseWired
  • Another Recommended Book: If Not Me, Then Who? By E. Cabell Brand
  • Another Recommended Book: Finding the Sweet Spot
  • Another Recommended Book: Greening Your Business
  • Another Recommended Book: Just Good Business, by Kellie A. McElhaney
  • Another Recommended Book: Zentrepreneurism by Allan Holender
  • Another Recommended Book: Ethical Markets by Hazel Henderson
  • Friends and Colleagues Who Want to Help
  • Another Recommended Book: All Marketers Are Liars
  • Another Recommended Book: Truth: The New Rules
  • Another (Highly) Recommended Book: The Speed of Trust
  • Another Recommended Book: Growing Local Value
  • Ally Relationships (recommended book)
  • Review: Made to Stick
  • Another Recommended Book: Working Ethically...On a Shoestring
  • Another Recommended Book: Javatrekker: Dispatches from the World of Fair Trade Coffee by Dean Cycon
  • Another Recommended Book: Getting a Grip, by Frances Moore Lappé
  • Another Recommended Book: The Organic Entrepreneur: Cultivating the Conscious Capitalist by Maxine Hyndman
  • Grassroots Marketing for Authors and Publishers--Author's Best Friend
  • Another (Highly) Recommended Book: Infuencer: The Power to Change Anything
  • Positive Power Spotlight, July 2007: Rocky Mountain Institute
  • Another Recommended Book: The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction by Leonard R. Sayles and Cynthia J. Smith (Wharton, 2005)
• Uncategorized
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  • Since When Are Libraries Known for Brilliant Marketing?
  • The Clean & Green Club, April 2012
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  • Shel Horowitz's Clean & Green Newsletter, December 2011
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  • Will Water be the New Oil?
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  • Does Visibility Marketing Ever Serve a Purpose? Part 1: Frugal/Green Marketing Tip, June 2010
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  • Another Recommended Book: Tipping The Point, by Tom O'Brien
• Current Issue
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