We’ve looked at a lot of different models, but hadn’t come up with one that seemed to make sense. Then, a few weeks ago, I came up with an “umbrella” that it all fits under, and since then, our work together took a quantum leap.
The umbrella is the image of a buffet, where people can pick and choose from a wide assortment. For now I’m calling it “the Green/Conscious Business Marketing Buffet.” I’m hoping this term encompasses the work I want to do in helping business profitably address not just the environment, but also evils like hunger, poverty, and war. This larger work is what I’m feeling called to do.
—> If you have an idea for me about this, I’d love to hear it! Drop me a line at shel AT greenandprofitable.com (and tell me whether I have your permission to acknowledge you by name).
Meanwhile—both to give a demonstration of product development and, quite frankly, because YOU might need some of these services—let me tell you about some of the new services we’ve come up with. This is a partial list; a more complete version is at https://greenandprofitable.com/introducing-shel-horowitzs-greenconscious-business-marketing-buffet/
Low-End Entry Points (zero to $525)
30 no-charge minutes on the phone with me, but only after submitting a questionnaire that allows me to qualify the serious prospects. (I’ve been doing 30-minute consults on and off for a few years, but hadn’t formalized the qualification process).
Subscriptions to my monthly Green And Profitable column, which is syndicated internationally. This is the lowest-cost item of any of my paid offerings, at $10 or less per insertion, in one-year or two-year packages. On my end, I’m already doing the work, so additional markets increases revenue but not cost or time beyond some very minor recordkeeping.
One-hour marketing assessment, in depth, on a single marketing piece or aspect of your marketing ($195).
Doing a small first assignment like writing a get-noticed story-behind-the-story press release ($525) or book jacket (single panel, $425; 3-panel, $525). This has been very successful for me over many years in demonstrating opportunities to the client that lead to more work for me.
Marketing tune-up: once or twice a year, a quick review of up to five pieces/campaigns, and a few quick suggestions to tweak them ($350).
Mid-Range ($550 to $5000; most of these are open-ended and thus priced individually)
Full-fledged marketing assessment of your entire operation (this would typically take 8 to 10 hours or more, depending on how many methods and media are in use, and how deep the client wants to go).
Training a client’s in-house staff, interns, and/or freelancers in specific areas, such as social media, audience-specific message points, joint venture partnerships, or press releases. This could include review/critique of the trainees’ work.
A combination of training and copywriting, where a client can purchase a custom package that includes a certain amount of each.
Social change consulting, where the client brings me in to look for ways to harness a company’s core skills and best assets to create a business model for profiting while doing good in the world (i.e., addressing one of those big global challenges).
Some kind of group or community involving both ongoing training from me and the chance to network with and learn from other participants
High-End (above $3000)
Speaking, or a combination of speaking and training.
Having me on retainer for four, six, or 12 months, with a custom set of services and fee depending on each client’s needs.
Bulk-purchasing my services in advance, at a discount.
Which of these models can you adapt to your business?
