Welcome to Shel Horowitz’s Clean and Green Club
As the primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), published by John Wiley & Sons, Shel is your advisor on creating and running a successful Green and ethical business: one that succeeds on all levels: economic, social/ethical, and environmental.
Through the Clean and Green Club, Shel provides ongoing support to explore and harness the Green, cooperative, values-based principles you already have…incorporate them into both your business and your lifestyle…and use them to create wealth in your own business, your personal life, and the wider world. Your success is his goal.
If you got to this page because you bought a copy of Guerrilla Marketing Goes Green, you’re entitled to two free months of this highly useful club membership (you’ll find the code near the back of the book, or on the thank-you page for the launch promotion). If you choose to upgrade to the full-year membership, which includes a number of extra goodies, you’ll get 14 months for the price of 12.
Who is Shel and why is he qualified to help you on this journey?
- Author or co-author of eight books, including Apex Award winner Principled Profit: Marketing That Puts People First…Foreword Magazine Book of the Year Finalist Grassroots Marketing: Getting Noticed in a Noisy World…Cool Book of the Day Winner Grassroots Marketing for Authors and Publishers, and several others
- Marketing consultant and copywriter specializing in Green, and cooperative approaches that are affordable, ethical, and effective
- Environmental activist since at least 1972
- Speaker, blogger and journalist for many years on the intersections of sustainability, ethics, marketing, and media
- Host for four years of Principled Profit: The Good Business Radio Show (WXOJ, Northampton, MA)
- Source for hundreds of articles and broadcast interviews: New York Times, Wall Street Journal, Entrepreneur, Inc, many others
(Click here for a more in-depth bio)
The first 10 paid members get:
- Review and Consultation of your book by Mari Selby of www.selbyink.com ($250 value!)
From Book Shepherding to online and “real world” Marketing Selby ink gets your book the exposure you want! We will write a review of your book you can place on Amazon, B&N, use as part of your press kit, or place on your website. The consultation will help you find your unique market and next steps to promote your book. We are passionate about books, and how they make a difference in the world! Together as a team we can build a successful campaign and meet your marketing goals. - Free 30 minute consultation with Susan Kendrick of www.writetoyourmarket.com ($100 value!)
And the next ten get just:
- Free 30 minute consultation with Susan Kendrick of www.writetoyourmarket.com ($100 value!)
Here’s what you get when you join
Option One: Full Year of Membership in the Clean & Green Club
12 months—single payment of $995 or three payments of $350 (at start of membership, start of fifth and ninth months)
| You Get: | Value: |
| Monthly coaching/teaching call with Shel: One each every month on Green/ethical business growth and marketing strategy, plus open questions. Interactive and participatory for those attending; recordings provided. 12 x $75 | $900.00 |
| One prerecorded call per month with a major guru or successful Green/ethical business owner. Already in hand: Mark Joyner, Marcia Yudkin, Bob Burg, Hazel Henderson, Peter Shankman, The Blog Squad, many others. 12 x $49.95 | $599.40 |
| One private 30-minute coaching after third month, and another after sixth month 2 x $87.50 | $175.00 |
| One copy, Grassroots Marketing: Getting Noticed in a Noisy World | $22.95 |
| Using Twitter for Business: Shel Horowitz Trains Troy White (audio) | $8.50 |
| Monthly Clean and Green Club Spotlight, 12 x $5 | $60.00 |
| Monthly Book Review, 12 x $5 | $60.00 |
| Monthly Frugal/Green Marketing Tip, 12 x $5 | $60.00 |
| Five to ten hand-picked “must-read” links to important Green and ethical resources each month, 12 x $5 | $60.00 |
| Complete archives of Frugal Marketing Tips back to May 1997 and Positive Power Spotlight/Recommended Books back to September 2003, 300 x $5 | $1500.00 |
| E-book: Grassroots Marketing: The Missing Chapters (extensive coverage of marketing via social media) | $9.95 |
| E-book: Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle | $9.95 |
| How to be a Success in Business and Still Hold Your Head Up High, webinar for You Speak Easy.com (five-star rating by attendees). | $29.95 |
| Cross-Marketing: How to Turn Competitors into Partners, an earlier webinar for the same group. | $14.95 |
| Cost-Saving Response-Boosting PR & Direct Mail Secrets Teleseminar: Shel Horowitz and Sharron Senter | $29.95 |
| Fun bonus: E-copy of Penny-Pinching Hedonist | $8.50 |
| TOTAL VALUE | $3,532.55 |
| TOTAL SAVINGS (single-payment option) | $2,552.55 |
Sign Up: One Year of the Clean & Green Club
| $995/Year | 3 Payments of $350 |
Option Two: Trial Membership in the Clean & Green Club
2-Month Trial Period — $195 (or free with GMGG purchase)
| You Get: | Value: |
| Monthly coaching/teaching call with Shel: One each every month on Green/ethical business growth and marketing strategy, plus open questions. Interactive and participatory for those attending; recordings provided. 2 x $75 | $150.00 |
| One prerecorded call per month with a major guru or successful Green/ethical business owner. Already in hand: Mark Joyner, Marcia Yudkin, Bob Burg, Hazel Henderson, Peter Shankman, The Blog Squad, many others. 2 x $49.95 | $99.90 |
| Monthly Clean and Green Club Spotlight, 2 x $5 | $10.00 |
| Monthly Book Review, 2 x $5 | $10.00 |
| Monthly Frugal/Green Marketing Tip, 2 x $5 | $10.00 |
| Five to ten hand-picked “must-read” links to important Green and ethical resources each month, 2 x $5 | $10.00 |
| Complete archives of Frugal Marketing Tips back to May 1997 and Positive Power Spotlight/Recommended Books back to September 2003, 300 x $5 | $1500.00 |
| TOTAL VALUE | $1789.90 |
| TOTAL SAVINGS (single-payment option) | $1594.90 |
2 Month Trial of the Clean & Green Club
One Time $195 Payment
Option Three: Subscription to Shel’s Monthly Newsletters + Archives
Subscription Plus Archives—$15.00 per month or $150 for a whole year
| Monthly Clean and Green Club Spotlight, 12 x $5 | $60.00 |
| Monthly Book Review, 12 x $5 | $60.00 |
| Monthly Frugal/Green Marketing Tip, 12 x $5 | $60.00 |
| Complete archives of Frugal Marketing Tips back to May 1997 and Positive Power Spotlight/Recommended Books back to September 2003, 300 x $5 | $1500.00 |
| TOTAL VALUE | $1680.00 |
| TOTAL SAVINGS (whole year at once) | $1,530.00 |
One Year of Shel’s Newsletters Plus Access to the Complete Archives
| $150/year | $15/month |
Option Four: Subscription to Shel’s Monthly Newsletters
Subscription Only—$24.95 for a whole year
| Monthly Clean and Green Club Spotlight, 12 x $5 | $60.00 |
| Monthly Book Review, 12 x $5 | $60.00 |
| Monthly Frugal/Green Marketing Tip, 12 x $5 | $60.00 |
| TOTAL VALUE | $180.00 |
| TOTAL SAVINGS (whole year at once) | $155.05 |
One Year Subscription to Shel’s Monthly Newsletters
$24.95/Year
